Max Factor Miracle Touch Foundation, Natural, SPF 30, 11.5 g

Max Factor Miracle Touch is a compact cream foundation in Natural, with a listing-stated full-coverage formula containing hyaluronic acid and SPF 30. Its solid-to-liquid texture and built-in sponge are aimed at quick application and touch-ups, while customer feedback reports mixed wear time.

At a glance

The listing describes a cream that changes from solid to liquid during application.
Hyaluronic acid and SPF 30 are stated formula features.
A built-in sponge is listed for application. The manufacturer suggests a brush for a lighter finish.

Price

£7.44Save 26%

Reference price: ~~£10.00~~

Price checked: 12 Nov 2026

View offer Ahead of Black FridayExplore the selection

Often bought together

Max Factor Crème Puff Blusher, Lovely Pink 5

£5.20

Maybelline Concealer, Instant Anti Age Eraser Eye, 115 Warm Light | Concealer For Dark Circles, Blemishes and Fine Lines, Full Coverage, Dermatologist Tested, Sensitive Skin

£5.09

Pros and cons

Pros

Compact format with a built-in sponge supports portable application and touch-ups.
The listing describes full coverage, with a brush option for a lighter application.

Technical specifications

17 specifications

Identity
Brand	Max Factor
Model	99240012690
Shade	Natural
Item form	Cream
Recommended use	Foundation
Skin type listed	Normal
Skin tone listed	Medium
Finish type	Satin
Coverage	Full
Sun protection	30 Sun Protection Factor (SPF)
Material type free	non-comedogenic
Benefits	Flawless coverage and radiant finish
Special feature	Lightweight
Container type	Compact
Number of items	1

Dimensions and installation
Dimensions listed	25 x 67 x 67 millimetres
Weight listed	70 Grams

What to know before buying

Listing details to confirm

Listing details conflict on package format and shade context: the compact foundation is also labelled as a jar, and the title says Natural while the item type names shade 70 Natural. The listed skin tone is Medium, while customer feedback mentions good matches particularly for very pale complexions. Confirm the exact selected shade and container before buying. SPF 30 is a listing claim, not a substitute for checking your sun-protection needs.

Who is it for?

A good fit for

People seeking compact cream foundation with full coverage and an included application sponge.
Buyers who want a choice between sponge-applied coverage and a lighter brush application.

Less suited to

Shoppers who need assured all-day wear, as customer feedback on longevity is mixed.
Anyone who needs a clearly confirmed shade match or package format without checking the selected listing.

Max Factor Miracle Touch Foundation, Natural, SPF 30, 11.5 g · photo 2 — Additional product photo 2

Customer reviews on Amazon

4.4 / 5 · 9,522 ratings

5 stars68%68%
4 stars18%18%
3 stars7%7%
2 stars2%2%
1 star5%5%

Customer feedback highlights coverage, smooth application, creamy texture, natural-looking finish and shade matching as positives, including comments that it feels light despite its coverage. Wear time is less consistent, with some reporting around six hours and others saying it does not last as long. That variability matters if you need dependable all-day wear. The favourable perceptions describe customer experience and do not guarantee a match or lasting time for an individual buyer.

Positive themes

Customers describe good coverage, particularly for blemishes, and smooth application.
Feedback praises the creamy texture, natural-looking finish and shade matching.

Negative themes

Some customers say the foundation does not last as long as they would like.

Mixed feedback

Wear time varies, with reports ranging from around six hours to shorter-lasting results.

Frequently asked questions

What coverage and finish are listed?

The listing states full coverage and a satin finish. It also describes a radiant finish, so the wording is not entirely consistent.

How is the foundation applied?

The product is described as a solid-to-liquid cream. Its built-in sponge can be used for full coverage, while the listing also suggests a brush for a lighter finish.

Is SPF 30 included in the formula?

The title and product details claim SPF 30. The listing does not provide enough information here to determine how much sun protection you would receive in use.

Is the shade definitely suitable for pale skin?

The title identifies the shade as Natural and the details list a medium skin tone, while customer feedback mentions matches especially for very pale tones. Shade fit is personal, so use the listing's shade information cautiously.