1 / 4Max Factor Miracle Touch Foundation, 40 Creamy Ivory, SPF 30, 11.5 g
Max Factor Miracle Touch Foundation in shade 40 Creamy Ivory is a compact cream foundation with a solid-to-liquid formula, hyaluronic acid and SPF 30. Its built-in sponge is intended for quick application, while customer feedback is positive about coverage and smooth blending but mixed on how long it lasts.
At a glance
- Solid-to-liquid cream formula is described as softening with warmth for application.
- Hyaluronic acid and SPF 30 are stated formula features.
- A built-in sponge is described for compact application.
- The listing identifies the shade as 40 Creamy Ivory and the skin tone as Light.
Often bought together
Pros and cons
Pros
- Compact format with a built-in sponge supports quick application and touch-ups.
- Full coverage, a natural finish and a lightweight feel are stated product characteristics.
- The formula is described as containing hyaluronic acid and SPF 30.
Technical specifications
16 specifications| Brand | Max Factor |
|---|---|
| Model | 99240012684 |
| Shade | creamy ivory |
| Skin tone | Light |
| Item form | Cream |
| Coverage | Full |
| Finish | Natural |
| Skin type | Normal |
| Claimed benefit | Instant coverage and hydration |
| Sun protection | 30 Sun Protection Factor (SPF) |
| Special feature | Lightweight |
| Pore-related claim | Non-comedogenic |
| Recommended use | Foundation |
| Container type | Tub |
| Dimensions listed | 25 x 67 x 67 millimetres |
|---|---|
| Weight listed | 12 Grams |
What to know before buying
- The product page lists 11.5 g in the title but 12 Grams as item weight. Shade names and light skin-tone guidance do not guarantee a match, so compare the shade with your jawline in natural light. The SPF claim is a listed formula feature, not a stated replacement for other sun protection.
Who is it for?
A good fit for
- People seeking a compact cream foundation with full coverage and a natural finish.
- Buyers looking for a built-in sponge and a format intended for quick touch-ups.
- Shoppers considering shade 40 Creamy Ivory for a light complexion, subject to checking the match.
Less suited to
- Anyone who needs customer feedback to confirm consistent all-day wear, as reports on longevity differ.
- Buyers seeking a shade match without checking it against their own complexion.
Customer reviews on Amazon
- 5 stars
68% 68% - 4 stars
18% 18% - 3 stars
7% 7% - 2 stars
2% 2% - 1 star
5% 5%
Customer feedback highlights coverage, smooth application, creamy texture and a natural-looking finish, with some appreciation for colour matching on very pale skin. For buyers wanting a compact, full-coverage cream, these reported qualities may matter more than a lightweight feel alone. Wear time is less consistent, with reports ranging from around six hours to shorter wear. These are customer perceptions, not a guarantee for an individual complexion or routine.
Positive themes
- Customers praise coverage, especially for blemishes, and smooth application.
- Feedback describes a creamy texture and a natural-looking, non-shiny finish.
- Some customers say the colour suits very pale skin tones.
Mixed feedback
- Reports of wear time differ. Some mention around six hours, while others say it does not last as long.
Frequently asked questions
What shade is this foundation?
The listing identifies it as shade 40 Creamy Ivory and describes the skin tone as Light. Match foundation along the jawline in natural light to assess suitability.
What does the formula claim to offer?
The listing describes a solid-to-liquid cream foundation with full coverage, a natural finish, hyaluronic acid and SPF 30.
Does it include an applicator?
The product features state that it has a built-in sponge for application.
How long does it last?
Customer feedback is mixed. Some report wear of around six hours, while others say it does not last as long.
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