Rimmel Lasting Finish 25 HR Compact Foundation, 004 Rose Ivory

Rimmel Lasting Finish 25 HR Compact Foundation in 004 Rose Ivory is a pressed powder foundation in a compact. The listing claims matte, full coverage, SPF 20 and wear for up to 25 hours, while customer feedback describes easy application, coverage and wear for most of the day.

At a glance

Pressed compact format for applying with a brush, puff or sponge.
The listing describes matte full coverage and claims oil control and wear for up to 25 hours.
Shade 004 Rose Ivory is identified as cool-toned in the listing.
SPF 20 is stated in the product details. This does not establish how much protection a particular application provides.
The maker describes the formula as vegan and free of ingredients of animal origin.

Price

£6.02Save 45%

Reference price: ~~£10.99~~

Price checked: 12 Nov 2026

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Pros and cons

Pros

Compact pressed format offers several listed application options: brush, puff or sponge.
Customer feedback reports easy application, coverage for spots and scars, and a lightweight feel that some describe as neither cakey nor chalky.
Customers report that it wears for most of the day and that the shade can remain consistent during wear.

Technical specifications

17 specifications

Identity
Brand	Rimmel
Model	Lasting Finish
Shade	004 Rose Ivory
Form	Pressed
Finish	Matte
Coverage	Full
Skin type	All
Colour family	cool

Formula and claimed benefits
Product benefits	Minimizes gloss, evens out complexion
Sun protection	20 Sun Protection Factor (SPF)
Special feature	Vegan formula
Material type free	No ingredients of animal origin
Claimed wear	Up to 25HR wear and all day oil control
Texture claim	Velvety powder-to-cream texture

Dimensions and contents
Dimensions listed	7.1 x 7.1 x 1.8 centimetres
Weight listed	7 Grams
Number of items	1

What to know before buying

The 25-hour wear and all-day oil-control figures are manufacturer claims, not independently confirmed performance. Customer feedback instead describes wear for most of the day.
Apply with a brush, puff or sponge, building coverage gradually, according to the supplied directions.
SPF 20 is listed, but no application quantity or protection test details are supplied. Do not treat the claim as a complete sun-protection routine.

Who is it for?

A good fit for

Shoppers seeking a pressed compact foundation with a matte finish and full-coverage claim.
Buyers looking for a compact format with multiple listed application methods and a cool-toned Rose Ivory shade.
Those interested in a foundation listed as vegan and free of ingredients of animal origin.

Less suited to

Anyone who needs verified 25-hour wear or measured oil-control performance.
Shoppers who require a confirmed shade match without checking whether 004 Rose Ivory suits their complexion.

Rimmel Lasting Finish 25 HR Compact Foundation, 004 Rose Ivory · photo 2 — Additional product photo 2

Customer reviews on Amazon

4.5 / 5 · 1,039 ratings

5 stars76%76%
4 stars14%14%
3 stars6%6%
2 stars0%0%
1 star4%4%

Customer feedback highlights coverage, easy application, lightweight feel and wear that lasts for most of the day. Some customers also report that the powder is not cakey or chalky and that the shade stays consistent. These are reported experiences rather than guarantees. They broadly align with the listing's pressed, full-coverage format, but do not verify its claimed 25-hour wear or oil control. Aggregate ratings are largely five-star, though a smaller one-star share indicates that experiences are not uniformly positive and does not explain the reasons.

Positive themes

Customers report useful coverage, including for spots and scars.
Feedback describes easy application and a lightweight, non-cakey feel.
Customers report that it lasts for most of the day and that the colour can remain consistent during wear.

Frequently asked questions

What shade is this compact foundation?

The listed shade is 004 Rose Ivory, described in the product details as cool-toned. Shade suitability will depend on your complexion.

What finish and coverage does it claim?

The listing specifies a matte finish and full coverage. These are product claims, not independent assessments.

How long does the foundation last?

The listing claims up to 25 hours of wear and all-day oil control. Customer feedback describes wear for most of the day, so the claimed maximum should not be treated as guaranteed.

Does it include sun protection?

The listing states SPF 20. It does not provide application guidance or test details, so this alone does not establish sufficient sun protection.

How should I apply it?

The supplied directions recommend a brush, puff or sponge and building coverage gradually.