1 / 7Rimmel Lasting Finish 35Hr Foundation, 103 True Ivory, 30 ml, SPF 20
Rimmel Lasting Finish 35Hr Foundation in 103 True Ivory is a liquid foundation listing full coverage, a natural finish and SPF 20. The formula is described as containing hyaluronic acid, vitamin E and 2% niacinamide, with up to 35-hour wear claimed under a comparison with leading UK long-wear foundations.
At a glance
- Full-coverage liquid foundation with a listed natural finish.
- Formula claims hyaluronic acid, vitamin E and 2% niacinamide.
- Up to 35-hour wear is a comparative manufacturer claim, not an unconditional duration guarantee.
- SPF 20 and a vegan, cruelty-free formula are claimed.
Reference price: £10.99
Price checked: 12 Nov 2026
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Pros and cons
Pros
- Full coverage and a natural finish bring coverage and finish together in one liquid foundation.
- The listed 30 ml tube has SPF 20 and the named hydrating ingredients.
Technical specifications
15 specifications| Brand | Rimmel |
|---|---|
| Model | 99350226001 |
| Shade | 103 True Ivory |
| Item form | Liquid |
| Coverage | Full |
|---|---|
| Finish | Natural |
| Skin type | All |
| Skin tone | Light |
| Sun protection | SPF 20 Sun Protection Factor (SPF) |
| Special features | Breathable, Long Lasting, Transfer Resistant |
| Material type free | Vegan Free |
| Container type | Tube |
|---|---|
| Number of items | 1 |
| Dimensions listed | 29 x 29 x 121 millimetres |
|---|---|
| Weight listed | 0.11 Kilograms |
What to know before buying
Listing details to confirm
The up-to-35-hour claim is stated in comparison with the top three leading long-wear foundations in the UK market. SPF 20 is listed, but the page does not establish it as a substitute for dedicated sun protection. Shade 103 True Ivory is described for light skin tones.
Who is it for?
A good fit for
- Shoppers seeking full-coverage liquid foundation with a natural finish and a light shade.
- Buyers interested in a foundation listing SPF 20, hyaluronic acid, vitamin E and 2% niacinamide.
Less suited to
- Anyone who needs a confirmed shade match for a particular complexion without trying the shade first.
- Shoppers who require a verified wear duration beyond the stated comparative claim.
Customer reviews on Amazon
- 5 stars
77% 77% - 4 stars
12% 12% - 3 stars
7% 7% - 2 stars
1% 1% - 1 star
3% 3%
Customer feedback reports good coverage, a radiant-looking finish and easy application, with positive comments about lasting through the day. Experiences are less consistent for shade match and texture. Some find the shade too orange for brown skin tones, and the consistency is criticised as thin and runny. This feedback matters particularly if you need a close shade match or prefer a thicker formula. The listing's natural finish and full-coverage specifications are product claims, not proof that every buyer will get the same result.
Positive themes
- Customers report good coverage and a radiant-looking finish.
- Feedback describes application as easy and says the foundation can last through the day.
Negative themes
- Some customers find the shade too orange for brown skin tones.
- Some criticise the formula's consistency as thin and runny.
Mixed feedback
- Feedback on texture varies, with some liking it and others disliking it.
- Shade-match and longevity experiences are mixed.
Frequently asked questions
What coverage and finish does it list?
The listing specifies full coverage and a natural finish.
What does the 35-hour wear claim mean?
The manufacturer says up to 35-hour wear compared with the top three leading long-wear foundations in the UK market. It should be treated as a comparative claim, not a guaranteed wear time.
Which shade is this?
The shade is 103 True Ivory, listed for light skin tone.
What is the listed size and sun protection?
The product is listed as 30.0 millilitre and SPF 20.
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