1 / 7L’Oréal Paris Casting Crème Gloss 323 Dark Chocolate Semi-Permanent Hair Dye
L'Oreal Paris: L’Oréal Paris Casting Crème Gloss 323 Dark Chocolate is a semi-permanent cream hair dye in a single-application size. It is ammonia-free and intended for home colouring, with the listing describing a glossy finish and low-commitment colour.
At a glance
- A semi-permanent shade described as Dark Chocolate Brown, for home hair colouring.
- The listing describes the formula as ammonia-free and conditioning.
- The product is listed as one application. Follow the pack directions and leave the mixture on for the specified time.
Reference price: £10.99
Price checked: 12 Nov 2026
View offerAhead of Black FridayExplore the selectionOften bought together
Pros and cons
Pros
- Ammonia-free cream formula, for buyers seeking a non-permanent colouring option.
- The listing describes the colour as conditioning and glossy.
Technical specifications
18 specifications| Brand | L'Oreal Paris |
|---|---|
| Model | 3600521366035 |
| Shade | 323 Dark Chocolate Brown |
| Colour permanence | Semi-Permanent |
| Item form | Cream |
| Package information | Bottle |
| Hair type | All |
| Free from | Ammonia Free |
| Package size | 1 application |
| Number of items | 1 |
| Application time | 30 Minutes |
|---|---|
| Claimed duration | up to 32 shampoos |
| Product benefits | Nourishing |
| Recommended uses | Hair Coloring, Hair Conditioning, Home Hair Dyeing |
| Suitable hair colour | Dark Brown |
| Dimensions listed | 8 x 7 x 17 cm; 239 g |
|---|---|
| Weight listed | 0.24 Kilograms |
| Country of origin | Belgium |
|---|
What to know before buying
- Follow the packet instructions and perform a patch test 48 hours before use. The listing says the product is not intended for people under 16.
Listing details to confirm
The listed duration is inconsistent: product details and features say up to 32 shampoos, while another product-page answer says up to 28 washes. Customer feedback also varies on how dark the colour appears, grey coverage, how quickly it fades and its effect on hair condition. Treat the shade and results as variable rather than guaranteed.
Who is it for?
A good fit for
- People seeking a semi-permanent dark brown shade for at-home colouring.
- Buyers who prefer a cream, ammonia-free formula and are comfortable with colour and longevity varying.
Less suited to
- People seeking permanent colour or a guaranteed grey-coverage result.
- Anyone under 16, according to the product directions.
Customer reviews on Amazon
- 5 stars
74% 74% - 4 stars
11% 11% - 3 stars
6% 6% - 2 stars
2% 2% - 1 star
7% 7%
Customer feedback highlights ease of application and a shiny finish, but reports vary on how dark the result looks, grey coverage, fading, value and effects on hair condition. For buyers choosing this semi-permanent shade, these differences matter because the listing’s wash-duration claims also conflict, and neither shade outcome nor longevity should be assumed.
Positive themes
- Customers describe application as easy and the finish as shiny.
Mixed feedback
- Reported colour, grey coverage, longevity, value for money and hair-condition outcomes are mixed.
Frequently asked questions
How long does the colour last?
The listing gives conflicting claims of up to 32 shampoos and up to 28 washes. Customer feedback also varies, so the duration should not be treated as certain.
Does it cover grey hair?
The listing describes grey blending, but customer feedback is mixed, with reports both of effective coverage and of little or no coverage.
What shade is this?
The listed shade is 323 Dark Chocolate Brown. Customer feedback includes reports that the result can appear darker than expected.
What should I do before applying it?
Follow the packet instructions and perform a patch test 48 hours before use. The directions say it is not intended for people under 16.
Alternative options
Ambrosial Chelated Magnesium Glycinate - 350 mg of Magnesium Glycinate – High Strength Mag.Supplement for Women & Men, Gentle on Stomach, Vegan, GMP Certified, 120 Capsules (4 Months Supply)
£15.99
Rennie Peppermint Antacid Chewable Tablets, Heartburn Indigestion, 96 Pack | For Heartburn And Indigestion, Chewable Tablets, Neutralise Excess Stomach Acid, With Calcium Carbonate & Magnesium Carbonate
£6.16
Nanogen Hair Thickening Fibres Black, Root Touch Up Powder, 15 g | Natural Keratin Volume Concealer for Thinning Crown, Bald Spots and Wide Parting, Men, Women, 1 Month Supply
£15.50
Just For Men 1-Day Beard and Brow Colour Brush-In, Wash-Out, Dark Brown | Easily brush in for beard and brow to temporariliy cover greys. Simply brush in and wash out
£7.39
eSalon Permanent Hair Colour & Hair Dye Kit - Personal Colourist for Up To 100% Grey Coverage, Ammonia-Free, All Hair Types
£27.50
Just for men Original Formula Light-Medium Brown Hair Dye | Hair dye that targets grey hair with natural hair colour . Long lasting formula whilst rejuvenating hair for a fuller look
£5.91
Boldify Hairline Powder, Root Touch Up Hair Color - Medium Blonde 10g | Instantly Fills Thinning Hair & Sparse Hairlines - Root Cover Up for Gray Hair - Water-Resistant, Sweat-Proof 24-Hour Wear
£26.95
L'Oreal Paris Preference Permanent Luminous Hair Colour, 1 Napoli | Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant Salon-Inspired Results
£11.23
eSalon Permanent Hair Colour & Hair Dye Kit - Personal Colourist for Up To 100% Grey Coverage, Ammonia-Free, All Hair Types
£27.50
Just for men Original Formula Medium Brown Hair Dye H35 | Hair dye that targets grey hair with natural hair colour . Long lasting formula whilst rejuvenating hair for a fuller look
£5.99
Just For Men 1-Day Beard and Brow Colour, Brush-In, Wash-Out, Light Brown | Easily brush in for beard and brow to temporariliy cover greys. Simply brush in and wash out
£8.54
L’Oréal Paris Casting Crème Gloss Semi-Permanent Hair Color, 503 Chocolate | No-Ammonia, Radiant & Natural Colour, Lasting 32 Washes, 3x Glossier, 4x Silkier, Visibly Healthier, Easy Application
£7.29
