# L’Oréal Paris Casting Crème Gloss 323 Dark Chocolate Semi-Permanent Hair Dye

L'Oreal Paris: L’Oréal Paris Casting Crème Gloss 323 Dark Chocolate is a semi-permanent cream hair dye in a single-application size. It is ammonia-free and intended for home colouring, with the listing describing a glossy finish and low-commitment colour.

- [Original product page](https://bargainpostbox.co.uk/product/loreal-paris-casting-creme-gloss-323-dark-chocolate-hair-dye)
- [View offer](https://bargainpostbox.co.uk/visit/loreal-paris-casting-creme-gloss-323-dark-chocolate-hair-dye)
- Market: UK
- Language: en-GB
- Currency: GBP
- Brand: L'Oreal Paris
- Model: 3600521366035
- Category: Beauty & Health > Hair Care
- Price: 8.89 GBP
- Previous price: 10.99 GBP
- Discount: 19%
- Price checked: 2026-11-12T17:59:17.627Z
- Rating: 4.4 / 5
- Reviews: 3321

Prices and deal status are the latest recorded data, not a guarantee of availability. Confirm the price and availability with the store.

## At a glance

- A semi-permanent shade described as Dark Chocolate Brown, for home hair colouring.
- The listing describes the formula as ammonia-free and conditioning.
- The product is listed as one application. Follow the pack directions and leave the mixture on for the specified time.

## Pros

- Ammonia-free cream formula, for buyers seeking a non-permanent colouring option.
- The listing describes the colour as conditioning and glossy.

## Specifications

### Identity
- Brand: L'Oreal Paris
- Model: 3600521366035
- Shade: 323 Dark Chocolate Brown
- Colour permanence: Semi-Permanent
- Item form: Cream
- Package information: Bottle
- Hair type: All
- Free from: Ammonia Free
- Package size: 1 application
- Number of items: 1
### Use and formulation
- Application time: 30 Minutes
- Claimed duration: up to 32 shampoos
- Product benefits: Nourishing
- Recommended uses: Hair Coloring, Hair Conditioning, Home Hair Dyeing
- Suitable hair colour: Dark Brown
### Dimensions and weight
- Dimensions listed: 8 x 7 x 17 cm; 239 g
- Weight listed: 0.24 Kilograms
### Origin
- Country of origin: Belgium

## Before you buy

- Follow the packet instructions and perform a patch test 48 hours before use. The listing says the product is not intended for people under 16.
- The listed duration is inconsistent: product details and features say up to 32 shampoos, while another product-page answer says up to 28 washes. Customer feedback also varies on how dark the colour appears, grey coverage, how quickly it fades and its effect on hair condition. Treat the shade and results as variable rather than guaranteed.

## A good fit for

- People seeking a semi-permanent dark brown shade for at-home colouring.
- Buyers who prefer a cream, ammonia-free formula and are comfortable with colour and longevity varying.

## Less suited to

- People seeking permanent colour or a guaranteed grey-coverage result.
- Anyone under 16, according to the product directions.

## Customer feedback

Customer feedback highlights ease of application and a shiny finish, but reports vary on how dark the result looks, grey coverage, fading, value and effects on hair condition. For buyers choosing this semi-permanent shade, these differences matter because the listing’s wash-duration claims also conflict, and neither shade outcome nor longevity should be assumed.
- Positive themes: Customers describe application as easy and the finish as shiny.
- Mixed feedback: Reported colour, grey coverage, longevity, value for money and hair-condition outcomes are mixed.

## Frequently asked questions

### How long does the colour last?
The listing gives conflicting claims of up to 32 shampoos and up to 28 washes. Customer feedback also varies, so the duration should not be treated as certain.
### Does it cover grey hair?
The listing describes grey blending, but customer feedback is mixed, with reports both of effective coverage and of little or no coverage.
### What shade is this?
The listed shade is 323 Dark Chocolate Brown. Customer feedback includes reports that the result can appear darker than expected.
### What should I do before applying it?
Follow the packet instructions and perform a patch test 48 hours before use. The directions say it is not intended for people under 16.

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- [L’Oréal Paris Casting Crème Gloss Semi-Permanent Dye, 323 Dark Chocolate \| No-Ammonia, Radiant & Natural Colour, Lasting 32 W](https://bargainpostbox.co.uk/visit/loreal-paris-casting-creme-gloss-323-dark-chocolate-hair-dye)

## Images

![L’Oréal Paris Casting Crème Gloss 323 Dark Chocolate Semi-Permanent Hair Dye — 1](https://bargainpostbox.co.uk/i/qFM5PNNtG7P50ApW5_8VtapRgdWZ5aAgblV5iFFkeantPB7rKpJ-AJR3Thj4rCDoQ_UD8lhQOPNlWDEiECqqJB4C4jS-bUkF66R8r_CqnXiFOF34w6WGMIO8.jpg)

![L’Oréal Paris Casting Crème Gloss 323 Dark Chocolate Semi-Permanent Hair Dye — 2](https://bargainpostbox.co.uk/i/dvDWg_pwCzuCsixcyEa1vRQ-l1DBbomV8CtrDY8WW7nMvcEh_T05-2C3AUbj5X44sQg6BQjsgZ7HZy3zAUPnHSLUpRIxqsDdEad027q85Kl434k3JSoQmuzy.jpg)

![L’Oréal Paris Casting Crème Gloss 323 Dark Chocolate Semi-Permanent Hair Dye — 3](https://bargainpostbox.co.uk/i/H3AuGSwOodkmeyLzDDsrU46npbovv6WFfQFd26z3epV14LpFIOnTmK2SJjvKdM_k-LSDRDVH4ol6ACprJVZ2lUM6WnBxngy4mTjwoFHRn_eyJm7nbqw2lSVq.jpg)

![L’Oréal Paris Casting Crème Gloss 323 Dark Chocolate Semi-Permanent Hair Dye — 4](https://bargainpostbox.co.uk/i/jJyrWQ82G6kl0CPx0ZhD7UQABkralBofGRgJBcNuw8v7QVzBKRvMTdKpIfXH4VQ6g159fZzn06AIpaEooMp0xfghBE2nNluzR62mvAROU5SsB7wSu2TUWme2.jpg)

![L’Oréal Paris Casting Crème Gloss 323 Dark Chocolate Semi-Permanent Hair Dye — 5](https://bargainpostbox.co.uk/i/xFvNigauQOeC6uBKSK3OvmV7Grc6KZwmuuw1Mgh-6qkB5h4hERoMQFs8eGW_zXTSfourcVkPr7f2eVUb5vsX-Nk-UQeaS1O0r4JMxLXFHh-2_S8fU6eikOD4.jpg)

![L’Oréal Paris Casting Crème Gloss 323 Dark Chocolate Semi-Permanent Hair Dye — 6](https://bargainpostbox.co.uk/i/luBTWWB453a2banfLa4eRTHGyRqIO4CGh4nwqWD06rvx2GbiPBUQYxi2hBBUxqOOW9EMuJEjmPDOAi0B7CrODLkNkskSV32uYYK4JsLJABa1bDUg6aST58VG.jpg)

![L’Oréal Paris Casting Crème Gloss 323 Dark Chocolate Semi-Permanent Hair Dye — 7](https://bargainpostbox.co.uk/i/qoEzt7vEkrAv_xfTh4ZKxczW7E25vW_7hD4sOU5qM-aO9l9XKw7aBB6Zj8IjYiOxL13dgXt6icuDfY15hqeic2WViIC8cYgesv8VrVAMH1x3MJqEpTUs8wPO.jpg)