Bumble and bumble. Thickening Volumizing Shampoo

Bumble and bumble. Thickening Volumizing Shampoo is a lightweight cleanser intended to add a fuller look to fine-to-medium hair. The listing says it is colour-safe and includes panthenol, while customer feedback reports positive volume and cleaning experiences alongside mixed views on softness and concerns about price.

At a glance

Designed to cleanse while adding lightweight volume and softness.
Panthenol is identified as a key ingredient, and the listing describes the formula as colour-safe.
The directions say to work a dab through wet hair, lather and rinse. Pairing with other volumising products is optional.

Price

£19.27Save 34%

Reference price: ~~£29.00~~

Price checked: 12 Nov 2026

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Pros and cons

Pros

The intended fine-to-medium hair focus makes the product’s volumising aim clear.
Customers report positive cleaning and volume experiences, with some saying hair feels thicker and looks shinier.

Cons

Customers consider the shampoo pricey, and feedback on hair softness is mixed.

Technical specifications

8 specifications

Identity
Brand	Bumble and Bumble
Item model number	B44E010000

Hair and formula
Intended hair types	Fine to Medium hair types seeking a lightweight volumizing shampoo.
Hair pattern	Straight to Wavy
Key ingredient	Panthenol (Pro-Vitamin B5)
Colour safety	Color Safe.

Dimensions and installation
Dimensions listed	5.3 x 5.3 x 14.3 cm; 288 g

Origin
Country of origin	USA

What to know before buying

The thicker, fuller look is a cosmetic appearance claim. The listing says the routine may be paired with other volumising products, but this shampoo is sold as the standalone product here. The manufacturer’s guidance describes fine-to-medium hair and says it works best on wavy or straight hair that is untreated or dry. Follow the listed wet-hair, lather-and-rinse directions.

Who is it for?

A good fit for

People with fine-to-medium hair seeking a lightweight volumising shampoo.
Buyers looking for a cleansing shampoo described as colour-safe and suitable for straight-to-wavy hair.

Less suited to

Shoppers seeking a product with consistently praised softness, as customer views on softness are mixed.
Buyers prioritising low cost, as customer feedback describes the product as pricey.

Bumble and bumble. Thickening Volumizing Shampoo · photo 2 — Additional product photo 2

Customer reviews on Amazon

4.4 / 5 · 1,315 ratings

5 stars72%72%
4 stars12%12%
3 stars7%7%
2 stars3%3%
1 star6%6%

Customer feedback reports good cleaning performance and perceived volume, with some saying their hair feels thicker, softer or looks shinier. For fine-to-medium hair buyers seeking a fuller-looking result, those impressions align with the shampoo’s stated purpose, but they are customer perceptions rather than a guaranteed outcome. Views on softness are mixed, and customers also consider it pricey.

Positive themes

Customers report positive cleaning performance and volume, and some say hair feels thicker and looks shinier.

Negative themes

Customers consider the shampoo pricey.

Mixed feedback

Feedback on hair softness is mixed, with reports of soft, manageable hair but no consistent agreement.

Frequently asked questions

What hair types is this shampoo intended for?

The listing targets fine-to-medium hair and says it works best on straight or wavy hair that is untreated or dry.

How is the shampoo used?

Work a dab into wet hair, lather and rinse. The listing also suggests pairing it with other volumising products, but does not require them.

Is this shampoo described as colour-safe?

Yes. The listing describes it as colour-safe.

What do customers report about the results?

Customer feedback highlights cleaning and volume, with reports of hair feeling thicker and looking shinier. Softness opinions are mixed, and customers describe it as pricey.