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Product guide

OUAI Curl Cream, 236 ml

OUAI Curl Cream is a curl-defining styling cream for curly, coily and wavy hair. Its listed oils and use on wet or dry hair suit flexible routines, though customer feedback is divided on whether it feels heavy or greasy.

At a glance

  • Linseed and chia oils are described as helping shape curls and control frizz, while coconut and babassu oils are included for hydration, conditioning and shine.
  • The listing says it can be used on wet or dry hair, including twist-outs and wash-and-go styling.
  • The product is marketed for curly, coily and wavy hair.
Price
£21.00Save 25%

Reference price: £28.00

Price checked: 13 Nov 2026

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Pros and cons

Pros

  • Versatile use on wet or dry hair gives more than one way to work it into a styling routine.
  • The listed formula includes several oils intended to shape, soften and add shine to curls.

Cons

  • Customer feedback reports that the cream can leave some hair feeling heavy, which may be a concern for buyers seeking a very light finish.

Technical specifications

9 specifications
Identity
BrandOUAI
Product details
FormCream
Volume236 Millilitres
Hair typesCurly, Coily, Wavy
ScentNorth Bondi
Listed benefit claimsHydrating, Anti-Frizz, Curl Enhancing, Damage Repair
Material type freeParaben Free
Dimensions and installation
Dimensions listed5.7 x 5.7 x 15.7 cm; 226.8 g
Weight listed226.8 Grams

Who is it for?

A good fit for

  • People with curly, coily or wavy hair looking for a cream to define curls and manage frizz.
  • Shoppers who want a styling product they can apply to wet or dry hair.

Less suited to

  • Those who avoid products that may feel heavy or greasy on their hair.
  • Those seeking a fragrance-free product, as the listed scent is North Bondi.
OUAI Curl Cream, 236 ml · photo 2
Additional product photo 2

Customer reviews on Amazon

4.4 / 5 · 2,363 ratings
  • 5 stars71%71%
  • 4 stars14%14%
  • 3 stars6%6%
  • 2 stars5%5%
  • 1 star4%4%

Customer feedback often highlights curl definition, effectiveness, fragrance and a soft feel. Some say a little goes a long way, while views on price and greasiness are mixed, and some report that it makes hair feel heavy. That weight concern may matter especially to buyers who prefer a light finish. The overall rating distribution leans positive, but ratings do not establish how the cream will perform on an individual hair type.

Positive themes

  • Customers report that it helps bring out curls and leaves hair feeling soft.
  • Fragrance and texture receive positive feedback.

Negative themes

  • Some customers say the cream makes their hair feel heavy.

Mixed feedback

  • Customers disagree about whether it makes hair greasy.
  • Opinions on whether it is worth the price differ.

Frequently asked questions

What hair types is OUAI Curl Cream listed for?

The listing names curly, coily and wavy hair.

Can it be used on dry hair?

Yes. The listing says to use it on wet or dry hair, including for twist-outs and wash-and-go styles.

What scent is listed?

The scent is listed as North Bondi.

What should I know about the finish?

Customer feedback includes reports of soft, defined curls, but opinions differ on greasiness and some customers say it can make hair feel heavy.

OUAI Curl Cream, 236 ml · photo 3
Additional product photo 3

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