1 / 7L’Oréal Paris Elvive Colour Protect Shampoo, 1L
L'Oreal Paris: L’Oréal Paris Elvive Colour Protect Shampoo is a 1L liquid shampoo formulated for coloured and highlighted hair. The listing says its vitamin C derivative and UV filters help maintain colour vibrancy, while customer feedback is mixed on fragrance and softness.
At a glance
- The listing describes a colour-protection formula intended for coloured and highlighted hair.
- Contains a vitamin C derivative and UV filters, which the listing says help protect against UV-related fading.
- The manufacturer claims colour vibrancy can be maintained for up to 40 washes. Its stated 84% colour retention after 40 washes and 200 hours of UV exposure is based on an instrumental test of shampoo plus conditioner.
- The 1L bottle is a larger format for regular use.
Reference price: £13.82
Price checked: 13 Nov 2026
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Pros and cons
Pros
- Large 1L bottle for buyers who prefer a bigger shampoo format.
- Designed for coloured and highlighted hair, with UV filters and a vitamin C derivative.
- Customer feedback highlights perceived colour retention and bottle size.
Cons
- Customer feedback is mixed on whether it leaves hair feeling soft and on its fragrance.
Technical specifications
14 specifications| Brand | L'Oreal Paris |
|---|---|
| Item form | Liquid |
| Hair type | Color Treated |
| Scent | Unscented |
| Suitable hair colour | All Hair Colours |
| Age range | Adult |
| Liquid volume | 1000 Millilitres |
|---|---|
| Number of items | 1 |
| Weight listed | 1.1 Kilograms |
| Package dimensions | 22.9 x 12.1 x 7.1 cm; 1.1 kg |
| Package size name | XL |
| Benefits | Color Protection |
|---|---|
| Special features | UV Protection, Water Resistant |
| Country of origin | Italy |
What to know before buying
- The up-to-40-wash and 84% colour-retention claims are manufacturer claims. The stated test used shampoo and conditioner together, so they should not be read as results for shampoo alone. The listing describes the scent as unscented, but the ingredient list includes parfum/fragrance. Check the current pack ingredients if scent matters.
Who is it for?
A good fit for
- People with coloured or highlighted hair looking for a large-format shampoo with a colour-care focus.
- Buyers interested in a shampoo whose listing claims UV-filter support for colour vibrancy.
Less suited to
- People seeking a shampoo with confirmed fragrance-free ingredients, since the listing's unscented description conflicts with its fragrance ingredient listing.
- Buyers who prioritise a consistently soft-hair result, as customer feedback on softness is mixed.
Customer reviews on Amazon
- 5 stars
84% 84% - 4 stars
9% 9% - 3 stars
5% 5% - 2 stars
0% 0% - 1 star
2% 2%
Customer feedback highlights perceived effectiveness, colour retention and the large bottle, with one customer saying it helped maintain red hair colour. Feedback on fragrance and softness is mixed, including reports that it does not leave hair feeling soft. For buyers choosing it for colour care, these comments offer practical context, but they do not establish a result for every hair type. The overall rating distribution is largely five-star, while a smaller share of ratings are lower, so individual experiences are not uniform.
Positive themes
- Customers mention colour retention, effectiveness and bottle size positively.
Mixed feedback
- Feedback differs on fragrance and whether hair feels soft after use.
Frequently asked questions
Is this shampoo intended for coloured hair?
Yes. The listing identifies coloured and highlighted hair as its target, with colour protection as the stated benefit.
How much shampoo is in the bottle?
The listed liquid volume is 1000 Millilitres.
What does the listing claim about colour retention?
It claims colour vibrancy can be maintained for up to 40 washes. Its 84% retention claim after 40 washes and 200 hours of UV exposure is based on instrumental testing of shampoo plus conditioner, not shampoo alone.
Is it fragrance-free?
The product details describe it as unscented, but the supplied ingredient list includes parfum/fragrance. Check the current pack if fragrance is a concern.
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