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Product guide

Urban Decay 24/7 Glide-On Eye Pencil, Alkaline, 1.2g

Urban Decay 24/7 Glide-On Eye Pencil in Alkaline is a waterproof eyeliner pencil listed at 1.2g. The brand describes a creamy formula with jojoba oil, vitamin E and cottonseed oil, intended to stay blendable briefly before setting.

At a glance

  • Alkaline shade in a pencil eyeliner format.
  • The listing describes the formula as waterproof and long-lasting.
  • Manufacturer copy says it remains soft and creamy for blending for about 30 seconds before drying.
  • The stated formula includes jojoba oil, vitamin E and cottonseed oil.
Price
£14.70Save 30%

Reference price: £21.00

Price checked: 12 Nov 2026

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Pros and cons

Pros

  • A briefly blendable texture can suit both softly smudged definition and more graphic liner looks.
  • The waterproof formula claim and conditioning ingredients may appeal to buyers seeking a creamy pencil.

Technical specifications

2 specifications
Identity
Brand listed in product detailsHBWO2
Dimensions and installation
Dimensions and listed weight1.8 x 2 x 15.2 cm; 1.13 g

What to know before buying

Listing details to confirm

The title lists 1.2g, while product details give a listed weight of 1.13 g. The product-details brand field says HBWO2, which does not match the Urban Decay branding in the title, so confirm the selected listing details if either matters.

Who is it for?

A good fit for

  • Buyers who want a creamy pencil that can be blended shortly after application.
  • Those looking for a waterproof eyeliner pencil in the Alkaline shade.

Less suited to

  • Buyers who need reliably consistent all-day wear or smudge resistance, as customer feedback is mixed on both.
  • Those who prioritise easy sharpening, since some customer feedback reports difficulty sharpening it.
Urban Decay 24/7 Glide-On Eye Pencil, Alkaline, 1.2g · photo 2
Additional product photo 2

Customer reviews on Amazon

4.4 / 5 · 12,428 ratings
  • 5 stars70%70%
  • 4 stars14%14%
  • 3 stars7%7%
  • 2 stars3%3%
  • 1 star6%6%

Customer feedback highlights colour, smooth application and a silky texture, which may suit buyers who value comfortable glide and expressive eye definition. Reports differ on staying power and smudging, and opinions on value are mixed. Some customers also report difficulty sharpening the pencil, an important practical consideration for a traditional pencil format. The aggregate rating is generally positive, but ratings alone do not establish how well it will perform for a particular wearer.

Positive themes

  • Customers praise the colour and smooth glide, including reports of application without tugging.
  • Feedback also describes a silky texture and good effectiveness.

Negative themes

  • Some customers report difficulty sharpening the pencil.

Mixed feedback

  • Feedback differs on how long it lasts and whether it smudges by the end of the day.
  • Customer opinions on value for money are divided.

Frequently asked questions

Is this eyeliner waterproof?

The product title and manufacturer description claim a waterproof formula. Customer feedback differs on whether it smudges over the day.

Can it be blended after application?

Manufacturer copy says the pencil stays creamy and blendable for about 30 seconds before drying.

What is the listed weight?

The title says 1.2g, while the product details list 1.13 g. The discrepancy is noted above.

Urban Decay 24/7 Glide-On Eye Pencil, Alkaline, 1.2g · photo 3
Additional product photo 3

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