1 / 7The Fashion Business Manual: Illustrated Guide to Building a Fashion Brand
The Fashion Business Manual is an illustrated guide to the practical business skills involved in building a fashion brand. It covers branding, product development, production, marketing, wholesale and retail, using short explanations, step-by-step guidance and illustrated examples.
At a glance
- Covers branding, product development, production, marketing, wholesaling and retailing.
- Uses concise passages and step-by-step explanations rather than focusing on business theory.
- Illustrated examples and colourful graphics are intended to make business topics easier to follow.
- Includes form templates, according to the listing.
Often bought together
Pros and cons
Pros
- Broad overview of fashion-business topics from brand creation through selling.
- Visual examples and short, structured explanations may suit readers who prefer practical, illustrated learning.
- Relevant to both aspiring fashion entrepreneurs and people already working in the industry.
Technical specifications
9 specifications| Publisher | Fashionary International Limited |
|---|---|
| Publication date | 9 Aug. 2018 |
| Edition | 1st |
| Language | English |
| Print length | 216 pages |
| ISBN-10 | 9887710970 |
| ISBN-13 | 978-9887710974 |
| Weight listed | 1.05 kg |
|---|---|
| Dimensions | 16.3 x 24 x 4.7 cm |
What to know before buying
- The listing describes the book as a practical overview, so buyers seeking advanced specialist guidance or extensive business theory may need additional resources.
Who is it for?
A good fit for
- Fashion designers building business skills alongside creative practice.
- New fashion entrepreneurs looking for a structured introduction to branding, product development and sales.
- Fashion-industry workers and readers exploring a career in fashion.
Less suited to
- Readers looking specifically for an advanced technical manual on garment construction or a deep, specialist treatment of one business topic.
Customer reviews on Amazon
- 5 stars
87% 87% - 4 stars
11% 11% - 3 stars
1% 1% - 2 stars
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Customer feedback describes the manual as informative and easy to read, with detailed coverage of fashion-business basics. The layout and hardcover presentation also receive positive mentions, alongside value and gift suitability. This aligns with the listing's emphasis on concise explanations and illustrations, although the feedback does not establish how deeply the book treats any one specialist topic.
Positive themes
- Customers describe the content as informative and detailed.
- Feedback praises readability and layout.
- The hardcover format and suitability as a gift receive positive mentions.
Frequently asked questions
What topics does The Fashion Business Manual cover?
The listing says it covers branding, product development, production, marketing, wholesaling, retailing, setting up a business and form templates.
Is this a traditional business textbook?
The listing presents it as a visual, practical manual with short explanations, step-by-step guidance and illustrations, rather than a book centred on theory.
Who is the book intended for?
It is described for fashion designers, entrepreneurs, people working in the fashion industry and readers interested in entering the field.
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