Product guide
The Category Creation Formula: Audiobook by Kevin Maney
The Category Creation Formula is an unabridged business audiobook about discovering, defining and developing new market categories. Kevin Maney and Mike Damphousse present concepts, tools and playbooks for entrepreneurs and leadership teams, with a supplemental PDF stated to accompany the audiobook.
At a glance
- Explores strategic category design and processes for finding, framing and developing new market categories.
- Aimed at entrepreneurs and leadership teams, with concepts and tools described for practical use.
- The listing says a supplemental enhancement PDF accompanies the audiobook.
Price
£3.99Save 65.27%
Reference price: £11.49
Price checked: 12 Nov 2026
View offerAhead of Black FridayExplore the selectionPros and cons
Pros
- The unabridged audio format offers a defined listening time of 5 hours and 52 minutes.
- Its focus on category creation is relevant to teams considering how to define a new market, rather than only compete within an established one.
Technical specifications
8 specifications| Format | Audiobook |
|---|---|
| Listening length | 5 hours and 52 minutes |
| Version | Unabridged |
| Language | English |
| Narrator | Chris Brinkley |
| Author | Kevin Maney, see all |
| Publisher | Harper Business |
| Publication date | 24 Feb. 2026 |
Who is it for?
A good fit for
- Entrepreneurs and leadership teams exploring how to identify and shape new market categories.
- Listeners interested in business strategy and category design.
Less suited to
- Readers looking specifically for a printed or ebook edition rather than audio.
Frequently asked questions
What is The Category Creation Formula about?
It covers strategic category design, including ways to discover, define and develop new market categories.
Who is this audiobook for?
The listing presents it for entrepreneurs and leadership teams interested in category creation.
How long is the audiobook?
The listed listening length is 5 hours and 52 minutes.
Does it include a PDF?
The description says a supplemental enhancement PDF accompanies the audiobook.
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