# The Category Creation Formula: Audiobook by Kevin Maney

The Category Creation Formula is an unabridged business audiobook about discovering, defining and developing new market categories. Kevin Maney and Mike Damphousse present concepts, tools and playbooks for entrepreneurs and leadership teams, with a supplemental PDF stated to accompany the audiobook.

- [Original product page](https://bargainpostbox.co.uk/product/the-category-creation-formula-audiobook-kevin-maney)
- [View offer](https://bargainpostbox.co.uk/visit/the-category-creation-formula-audiobook-kevin-maney)
- Market: UK
- Language: en-GB
- Currency: GBP
- Category: Books, Music & Hobbies > Books, Music & Movies > Books & Comics
- Price: 3.99 GBP
- Previous price: 11.49 GBP
- Discount: 65%
- Price checked: 2026-11-12T14:37:47.559Z

Prices and deal status are the latest recorded data, not a guarantee of availability. Confirm the price and availability with the store.

## At a glance

- Explores strategic category design and processes for finding, framing and developing new market categories.
- Aimed at entrepreneurs and leadership teams, with concepts and tools described for practical use.
- The listing says a supplemental enhancement PDF accompanies the audiobook.

## Pros

- The unabridged audio format offers a defined listening time of 5 hours and 52 minutes.
- Its focus on category creation is relevant to teams considering how to define a new market, rather than only compete within an established one.

## Specifications

### Audiobook details
- Format: Audiobook
- Listening length: 5 hours and 52 minutes
- Version: Unabridged
- Language: English
- Narrator: Chris Brinkley
- Author: Kevin Maney, see all
- Publisher: Harper Business
- Publication date: 24 Feb. 2026

## A good fit for

- Entrepreneurs and leadership teams exploring how to identify and shape new market categories.
- Listeners interested in business strategy and category design.

## Less suited to

- Readers looking specifically for a printed or ebook edition rather than audio.

## Frequently asked questions

### What is The Category Creation Formula about?
It covers strategic category design, including ways to discover, define and develop new market categories.
### Who is this audiobook for?
The listing presents it for entrepreneurs and leadership teams interested in category creation.
### How long is the audiobook?
The listed listening length is 5 hours and 52 minutes.
### Does it include a PDF?
The description says a supplemental enhancement PDF accompanies the audiobook.

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## Images

![The Category Creation Formula: Audiobook by Kevin Maney — 1](https://bargainpostbox.co.uk/i/onBWvC8QY79pNXnAe1T8CbleB7vLl2JtDf55Rg72D1BQqBXpwHrE05qh9cxWq86N5Hiq3tE5ix3wcRaq010eQM-429ZUvQxvIMVxqUoVIzA9kQWCQTej.jpg)