Rimmel Lasting Finish 35Hr Foundation, 100 Ivory, SPF20

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Product guide

Rimmel Lasting Finish 35Hr Foundation, 100 Ivory, SPF20

Rimmel Lasting Finish 35Hr Foundation in 100 Ivory is a liquid, full-coverage foundation with a natural-looking finish. The listing claims up to 35 hours of wear and describes a formula with SPF20, hyaluronic acid, vitamin E and 2% niacinamide.

At a glance

Full-coverage liquid foundation with a natural-looking finish.
Shade 100 Ivory is listed as a light skin tone.
The formula is claimed to include hyaluronic acid, vitamin E and 2% niacinamide.
SPF20 is included in the product claims. Wear is stated as up to 35 hours, compared with three leading competitors' long-wear foundations in the UK market.
The listing describes the formula as vegan and cruelty free.

Price

£7.38Save 33%

Reference price: ~~£10.99~~

Price checked: 12 Nov 2026

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Pros and cons

Pros

Full coverage and a natural finish combine coverage with a less overtly matte look, according to the listing.
SPF20 is a practical added feature in a foundation.
Customer feedback reports easy application and good coverage, though experiences with texture and shade match vary.

Technical specifications

13 specifications

Identity
Brand	Rimmel
Model	DCOMD-3616304825057-1717943950

Formula and finish
Form	Liquid
Coverage	Full
Finish	Natural
Skin type	All
Skin tone	Light
Listed benefits	Long-lasting hydration, full coverage and SPF20 sun protection
Special features	Breathable, Long Lasting, Transfer Resistant
Sun protection	SPF 20 Sun Protection Factor (SPF)

Dimensions
Dimensions listed	29 x 29 x 121 millimetres

Packaging
Container type	Tube
Number of items	1

What to know before buying

Listing details to confirm

The up-to-35-hour wear claim is qualified by a comparison with three leading competitors' long-wear foundations in the UK market. SPF20 is a listed feature, not a substitute for a separate sun-protection routine. Shade feedback is mixed, including reports that it can look too orange on some brown skin tones.

Who is it for?

A good fit for

Shoppers seeking full coverage in a liquid foundation with a natural finish.
Buyers looking for a light shade with SPF20 and hydrating ingredients listed in the formula.

Less suited to

Anyone seeking sheer or buildable coverage, as the listing specifies full coverage.
Shoppers who need a confirmed shade match without testing, since customer feedback on colour match is mixed.

Rimmel Lasting Finish 35Hr Foundation, 100 Ivory, SPF20 · photo 2 — Additional product photo 2

Customer reviews on Amazon

4.5 / 5 · 6,625 ratings

5 stars77%77%
4 stars12%12%
3 stars7%7%
2 stars1%1%
1 star3%3%

Customer feedback reports good coverage, an easy application and a radiant finish, with some describing wear that lasts through the day. These reports broadly relate to the product's claimed full coverage and long wear, but experiences are not uniform: feedback also describes mixed texture and longevity, a thin or runny consistency, and mixed shade matching, including reports of an orange cast on some brown skin tones. The rating distribution is mostly five-star, but ratings alone do not establish why customers felt as they did.

Positive themes

Customers report good coverage and easy application.
Some customers describe a radiant finish and wear that lasts through the day.

Negative themes

Some customers describe the consistency as too thin or runny.
Some customers report that the shade looks too orange on brown skin tones.

Mixed feedback

Feedback on texture and longevity varies.
Colour-match experiences are mixed.

Frequently asked questions

What coverage and finish does this foundation have?

The listing specifies full coverage and a natural finish.

What does the 35-hour wear claim mean?

The product claims up to 35 hours of wear, qualified by comparison with three leading competitors' long-wear foundations in the UK market.

Does this foundation contain SPF?

Yes. The listing specifies SPF20.

What shade is 100 Ivory?

The listing identifies shade 100 Ivory and describes its skin tone as light. Customer feedback on colour match is mixed, so the shade may not suit everyone.