1 / 7L’Oréal Paris Casting Crème Gloss 415 Iced Chocolate Semi-Permanent Hair Dye
L'Oreal Paris: L’Oréal Paris Casting Crème Gloss 415 Iced Chocolate is an ammonia-free, conditioning semi-permanent cream hair dye. The listing describes a glossy, low-commitment colour and claims it can last up to 32 shampoos, though customer feedback reports varied colour, grey coverage and staying power.
At a glance
- Ammonia-free cream colour described as conditioning.
- The manufacturer claims up to 3x more gloss and up to 4x silkier hair, lasting up to 32 shampoos.
- Instructions call for a skin allergy test 48 hours before each use.
Reference price: £11.00
Price checked: 12 Nov 2026
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Pros and cons
Pros
- Semi-permanent colour is positioned as a lower-commitment option than permanent dye.
- Customer feedback highlights easy application and a shiny, glossy finish.
Technical specifications
14 specifications| Brand | L'Oreal Paris |
|---|---|
| Model | 100675611 |
| Shade | 415 Iced Chocolate |
| Permanence | Semi-Permanent |
| Form | Cream |
| Ammonia | Ammonia Free |
| Benefits | Conditioning |
|---|---|
| Hair type listed | Blonde,Grey Hair |
| Suitable hair colour | All Hair Colours |
| Package information | Bottle |
| Number of items | 1 |
| Country of origin | Belgium |
| Dimensions listed | 8 x 7 x 17 cm; 239 g |
|---|---|
| Weight listed | 0.24 Kilograms |
What to know before buying
Listing details to confirm
The listing gives conflicting durability claims: up to 32 shampoos in the main details and features, but up to 28 washes in its Q&A. The shade is named Iced Chocolate in the title and colour field, while another item-type description calls it Iced Brown. Customer feedback also varies on colour depth, grey coverage, longevity and hair condition, so treat shade and performance expectations as uncertain.
Who is it for?
A good fit for
- Buyers looking for an ammonia-free, conditioning semi-permanent brown shade and a lower-commitment colour option.
- People willing to follow the packet directions and complete the required allergy test before use.
Less suited to
- Anyone seeking permanent colour or assured grey coverage and wash-life results.
- Anyone unable to follow the product’s allergy and use warnings.
Customer reviews on Amazon
- 5 stars
74% 74% - 4 stars
11% 11% - 3 stars
6% 6% - 2 stars
2% 2% - 1 star
7% 7%
Customer feedback highlights easy application and a glossy finish, but experiences with the shade, grey coverage, longevity, value and hair condition are mixed. Some describe the result as darker than expected, while reports of grey coverage and colour staying power vary. That matters for buyers relying on a precise brown tone or dependable coverage. The product is listed as semi-permanent, but that claim does not resolve the varying reported results.
Positive themes
- Customers commonly describe application as easy.
- Customers appreciate the shiny, glossy finish.
Negative themes
- Some customers report that the colour appears darker than expected.
- Some customers report poor grey coverage, colour washing out after about three weeks, or an adverse effect on hair condition.
Mixed feedback
- Reports vary on shade result, grey coverage, longevity, value for money and hair condition.
Frequently asked questions
How long does the colour last?
The listing makes inconsistent claims: up to 32 shampoos in its main details and features, but up to 28 washes in its Q&A. Customer feedback on longevity is also mixed.
Does it cover grey hair?
The listing says it can blend away first greys, but customer feedback on grey coverage is mixed. It does not establish guaranteed coverage.
What should I do before applying it?
Follow the packet instructions and perform the skin allergy test 48 hours before each use. The supplied warning says it is not intended for people under 16 and lists circumstances in which it should not be used.
Is this permanent hair colour?
No. It is described as semi-permanent.
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Offer details
- The packet warning requires a skin allergy test 48 hours before each use and says to follow the instructions. It advises against use on anyone under 16, on irritated or damaged scalp, after a previous hair-colour reaction or reaction to a temporary black henna tattoo, and on hair coloured with henna or progressive colourant. It also says not to use on eyelashes or eyebrows, avoid eye contact, wear the supplied gloves, rinse hair well, keep out of children’s reach and wait at least two weeks after relaxing, perming or straightening hair.