1 / 6Fudge Urban Matte Wax, Firm Hold, 70 g
Fudge Urban Matte Wax is a hair styling wax listed with a firm, invisible hold and a no-shine finish. It is intended for shaping dry hair and creating textured styles, but customer feedback is mixed on fragrance, washability and whether it feels non-greasy.
At a glance
- Listed for firm, invisible hold with a matte finish and texture.
- Directions say to rub through dry hair and style as desired.
- The listing identifies dry hair as the hair type and citrus as the scent.
Reference price: £9.10
Price checked: 12 Nov 2026
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Pros and cons
Pros
- A no-shine finish is suited to styles where visible gloss is not wanted.
- The listed firm hold and shaping benefit suit textured, deliberately tousled styling.
- Customer feedback reports good hold and ease of application, including on fine hair.
Technical specifications
9 specifications| Brand | Fudge Urban |
|---|---|
| Item form | Wax |
| Scent | Citrus |
| Hair type | Dry |
| Listed benefits | Strengthening, shape and hold, frizz control, non-sticky, no shine |
| Material type free | Cruelty free |
| Liquid volume | 70 Millilitres |
| Dimensions listed | 2.9 x 9.4 x 6.6 cm; 68.04 g |
|---|---|
| Weight listed | 0.15 Pounds |
What to know before buying
- Use on dry hair as directed. The safety text says for external use only and to avoid contact with eyes.
- Customer experiences vary on washability, fragrance and whether the wax feels non-greasy. Read the feedback with those trade-offs in mind.
Listing details to confirm
The listed 70.0 gram unit count and 70 Millilitres liquid volume use different measures, so treat the pack size as stated in the selected listing rather than assuming a volume-to-weight conversion.
Who is it for?
A good fit for
- People seeking a firm-hold wax with a matte, no-shine finish.
- Buyers styling dry hair who want textured or tousled shaping.
Less suited to
- People who specifically want a glossy finish.
- Buyers who need consistent fragrance, wash-out or non-greasy performance based on customer feedback.
Customer reviews on Amazon
- 5 stars
71% 71% - 4 stars
17% 17% - 3 stars
6% 6% - 2 stars
3% 3% - 1 star
3% 3%
Customer feedback highlights strong hold, a natural matte appearance and ease of application, with reports that it also works on fine hair. Experiences are mixed on washability, value, fragrance and non-greasy feel, including reports of wax sticking to fingers. These are customer perceptions rather than guarantees, so buyers prioritising a predictable scent or easy removal may want to weigh those concerns against the listed firm hold and no-shine styling purpose.
Positive themes
- Customers report strong hold and a natural matte finish.
- Customers describe the wax as easy to apply and report success on fine hair.
Mixed feedback
- Washability and value receive mixed feedback, with some reporting it washes out reasonably well and others saying it dries out too soon or feels expensive.
- Fragrance impressions vary, and some customers say it sticks to their fingers despite others finding it non-greasy.
Frequently asked questions
How should this wax be applied?
The listing directs users to rub it through dry hair and style as desired.
What finish and hold does it claim?
It is described as a firm-hold wax with an invisible grip and a matte, no-shine finish.
What size is listed?
The title states 70 g. The details separately list a unit count of 70.0 gram and a liquid volume of 70 Millilitres, which are different measures.
What do customers report about using it?
Customer feedback highlights hold, matte appearance and ease of use, while washability, fragrance, value and whether it feels non-greasy receive mixed comments.
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