1 / 7Aveda Invati Ultra Advanced Exfoliating Shampoo Rich
Aveda Invati Ultra Advanced Exfoliating Shampoo Rich is a step-one cleanser intended for medium to thick thinning hair and a normal to oily scalp. The listing says it cleanses, exfoliates and nourishes, with wintergreen-derived salicylic acid to remove oil and environmental residues.
At a glance
- Rich version is specified for medium to thick thinning hair, rather than fine to medium hair.
- The listing positions this shampoo as step one in a four-step routine.
- The 77% hair-loss reduction claim applies to the complete four-step system, not to this shampoo alone.
Pros and cons
Pros
- Hair and scalp guidance is clearly stated, helping distinguish the Rich version from the Light option.
- The listed directions are simple: massage into wet hair and scalp, then rinse.
- Customer feedback mentions scent and perceived fullness, while some customers say a small amount goes a long way.
Cons
- Customer feedback includes concern about the product's cost.
Technical specifications
14 specifications| Brand | Aveda |
|---|---|
| Product line | Invati Ultra Advanced |
| Model | VCT8010000 |
| Step | Step 1 of 4 |
| Hair type | Medium to thick thinning hair |
|---|---|
| Scalp type | Normal to oily |
| Key ingredient claim | Wintergreen-derived salicylic acid |
|---|---|
| Naturally derived claim | 94% Naturally Derived* |
| System hair-loss claim | Invati Ultra Advanced 4-step system reduces hair loss by 77%*. |
| Brand claims | Aveda is 100% Vegan, a Certified B Corp, and Leaping Bunny Approved. |
| Directions | Massage hair shampoo into wet hair and scalp. Rinse. |
|---|---|
| Suggested system | Thickening Conditioner, Revitalizing Scalp Serum, Fortifying Leave-In Treatment. |
| Dimensions listed | 3.6 x 3.6 x 9.5 cm; 48.19 g |
|---|
| Country of origin | USA |
|---|
What to know before buying
Listing details to confirm
The 77% reduction figure is a claim for the complete four-step system. The listing does not establish that shampoo alone produces that result. The suggested companion products are Thickening Conditioner, Revitalizing Scalp Serum and Fortifying Leave-In Treatment. The listing gives dimensions and weight but no product volume.
Who is it for?
A good fit for
- People with medium to thick thinning hair and a normal to oily scalp seeking an exfoliating shampoo.
- Buyers considering the Invati Ultra Advanced four-step hair-care routine.
Less suited to
- People with fine to medium hair looking for the matching Light version.
- Buyers seeking a product specifically described for dry or non-oily scalps.
Customer reviews on Amazon
- 5 stars
78% 78% - 4 stars
9% 9% - 3 stars
7% 7% - 2 stars
2% 2% - 1 star
4% 4%
Customer feedback highlights perceived effectiveness, scent and fuller-looking hair, and some customers say a small amount goes a long way. Others consider it expensive. These comments may matter to buyers weighing a concentrated-feeling wash against ongoing routine cost, but they do not establish that the shampoo alone delivers the listing's four-step hair-loss claim.
Positive themes
- Customer feedback describes the shampoo as effective and mentions its scent.
- Feedback mentions thickness and volume, including reports of fuller-looking hair.
Negative themes
- Some customer feedback considers the product expensive.
Mixed feedback
- Some customers say a small amount goes a long way, while cost remains a concern.
Frequently asked questions
Which hair type is this Rich shampoo intended for?
The listing specifies medium to thick thinning hair and a normal to oily scalp.
How should it be used?
Massage it into wet hair and scalp, then rinse.
Does this shampoo alone carry the 77% hair-loss reduction claim?
No. The listing attributes that claim to the Invati Ultra Advanced four-step system.
What products are suggested with it?
The listing names Thickening Conditioner, Revitalizing Scalp Serum and Fortifying Leave-In Treatment as the other steps.
Alternative options
AVEDA Invati Ultra Advanced Exfoliating Shampoo Light | Step 1 of 4 | Reduces Hair Loss | for Fine to Medium Thinning Hair Types | Normal to Oily Scalp
£23.10
AVEDA Invati Ultra Advanced Thickening Conditioner Rich | Step 2 of 4 | Reduces Hair Loss by 77%* | for Medium to Thick Thinning Hair Types | Normal to Oily Scalp | 96% Naturally Derived**, 200ml
£26.60
AVEDA Invati Ultra Advanced Thickening Conditioner Light | Step 2 of 4 | Reduces Hair Loss by 77%* | for Fine to Medium Thinning Hair Types | Normal to Oily Scalp Naturally Derived**, 40ml
£28.50
Grown Alchemist + Tomorrowland 500ml, Sulphate-Free Shampoo for All Hair Types, Cleansing Shampoo, Hydrating Hair Cleanser with Signature Elixir of Life Fragrance
£35.00
Philip Kingsley Density Stimulating Scalp Mask | Thinning Hair and Loss Treatment | Suitable for All Hair Types | Scalp Care Product | Helps Energize, Balance and Encourage Growth | 75ml
£25.00
Cantu Ultra Moisture Nourishing Shampoo with Batana Oil 384ml
£4.84
Vichy Dercos Anti-Dandruff Shampoo for Normal to Oily Hair 200ml x 2 | Dermatologically Tested Scalp Care | Anti-Flake & Oil Control Formula | Duo Pack
£23.26
Philip Kingsley | Flaky/Itchy Scalp Shampoo and Conditioner Set | Anti-Dandruff Shampoo and Conditioner | Dry Oily Scalp Treatment | Soothes and Calms the Scalp | 2 Set | 250ml and 200ml
£58.00
Philip Kingsley - Elasticizer - Deep Conditioner Repair Hair Mask - 75ml | Pre Shampoo Deep Conditioning Mask - Hydrates, Adds Shine and Reduces Breakage and Frizz
£22.00
Percy & Reed Weightless Heat Protection Spray up to 230°C | Anti Frizz Styling Mist, UV Colour Care, 230°C Defence, Smooth Shine, Strengthens, Hydrates, Silicone Free, Daily Use
£23.28
by Amazon Men's Fortifying Shampoo with Niacinamide & Burdock Root, 2 x 400ml
£3.81
by Amazon Men's Anti-Hair Loss Shampoo with Caffeine, 2 x 400ml
£6.84
