# Aveda Invati Ultra Advanced Exfoliating Shampoo Rich

Aveda Invati Ultra Advanced Exfoliating Shampoo Rich is a step-one cleanser intended for medium to thick thinning hair and a normal to oily scalp. The listing says it cleanses, exfoliates and nourishes, with wintergreen-derived salicylic acid to remove oil and environmental residues.

- [Original product page](https://bargainpostbox.co.uk/product/aveda-invati-ultra-advanced-exfoliating-shampoo-rich)
- [View offer](https://bargainpostbox.co.uk/visit/aveda-invati-ultra-advanced-exfoliating-shampoo-rich)
- Market: UK
- Language: en-GB
- Currency: GBP
- Model: VCT8010000
- Category: Beauty & Health > Hair Care
- Price: 10.50 GBP
- Previous price: 15.00 GBP
- Discount: 30%
- Price checked: 2026-11-12T14:45:08.679Z
- Rating: 4.5 / 5
- Reviews: 264

Prices and deal status are the latest recorded data, not a guarantee of availability. Confirm the price and availability with the store.

## At a glance

- Rich version is specified for medium to thick thinning hair, rather than fine to medium hair.
- The listing positions this shampoo as step one in a four-step routine.
- The 77% hair-loss reduction claim applies to the complete four-step system, not to this shampoo alone.

## Pros

- Hair and scalp guidance is clearly stated, helping distinguish the Rich version from the Light option.
- The listed directions are simple: massage into wet hair and scalp, then rinse.
- Customer feedback mentions scent and perceived fullness, while some customers say a small amount goes a long way.

## Cons

- Customer feedback includes concern about the product's cost.

## Specifications

### Identity
- Brand: Aveda
- Product line: Invati Ultra Advanced
- Model: VCT8010000
- Step: Step 1 of 4
### Intended hair and scalp
- Hair type: Medium to thick thinning hair
- Scalp type: Normal to oily
### Formula and claims
- Key ingredient claim: Wintergreen-derived salicylic acid
- Naturally derived claim: 94% Naturally Derived\*
- System hair-loss claim: Invati Ultra Advanced 4-step system reduces hair loss by 77%\*.
- Brand claims: Aveda is 100% Vegan, a Certified B Corp, and Leaping Bunny Approved.
### Use
- Directions: Massage hair shampoo into wet hair and scalp. Rinse.
- Suggested system: Thickening Conditioner, Revitalizing Scalp Serum, Fortifying Leave-In Treatment.
### Dimensions and installation
- Dimensions listed: 3.6 x 3.6 x 9.5 cm; 48.19 g
### Manufacturer
- Country of origin: USA

## Before you buy

- The 77% reduction figure is a claim for the complete four-step system. The listing does not establish that shampoo alone produces that result. The suggested companion products are Thickening Conditioner, Revitalizing Scalp Serum and Fortifying Leave-In Treatment. The listing gives dimensions and weight but no product volume.

## A good fit for

- People with medium to thick thinning hair and a normal to oily scalp seeking an exfoliating shampoo.
- Buyers considering the Invati Ultra Advanced four-step hair-care routine.

## Less suited to

- People with fine to medium hair looking for the matching Light version.
- Buyers seeking a product specifically described for dry or non-oily scalps.

## Customer feedback

Customer feedback highlights perceived effectiveness, scent and fuller-looking hair, and some customers say a small amount goes a long way. Others consider it expensive. These comments may matter to buyers weighing a concentrated-feeling wash against ongoing routine cost, but they do not establish that the shampoo alone delivers the listing's four-step hair-loss claim.
- Positive themes: Customer feedback describes the shampoo as effective and mentions its scent.
- Positive themes: Feedback mentions thickness and volume, including reports of fuller-looking hair.
- Negative themes: Some customer feedback considers the product expensive.
- Mixed feedback: Some customers say a small amount goes a long way, while cost remains a concern.

## Frequently asked questions

### Which hair type is this Rich shampoo intended for?
The listing specifies medium to thick thinning hair and a normal to oily scalp.
### How should it be used?
Massage it into wet hair and scalp, then rinse.
### Does this shampoo alone carry the 77% hair-loss reduction claim?
No. The listing attributes that claim to the Invati Ultra Advanced four-step system.
### What products are suggested with it?
The listing names Thickening Conditioner, Revitalizing Scalp Serum and Fortifying Leave-In Treatment as the other steps.

## Alternative options

- [AVEDA Invati Ultra Advanced Exfoliating Shampoo Light \| Step 1 of 4 \| Reduces Hair Loss \| for Fine to Medium Thinning Hair Types \| Normal to Oily Scalp](https://bargainpostbox.co.uk/visit/aveda-invati-ultra-advanced-exfoliating-shampoo-light)
- [AVEDA Invati Ultra Advanced Thickening Conditioner Rich \| Step 2 of 4 \| Reduces Hair Loss by 77%\* \| for Medium to Thick Thinning Hair Types \| Normal to Oily Scalp \| 96% Naturally Derived\*\*, 200ml](https://bargainpostbox.co.uk/visit/aveda-invati-ultra-advanced-exfoliating-shampoo-rich)
- [AVEDA Invati Ultra Advanced Thickening Conditioner Light \| Step 2 of 4 \| Reduces Hair Loss by 77%\* \| for Fine to Medium Thinning Hair Types \| Normal to Oily Scalp Naturally Derived\*\*, 40ml](https://bargainpostbox.co.uk/visit/aveda-invati-ultra-advanced-exfoliating-shampoo-rich)
- [Grown Alchemist + Tomorrowland 500ml, Sulphate-Free Shampoo for All Hair Types, Cleansing Shampoo, Hydrating Hair Cleanser with Signature Elixir of Life Fragrance](https://bargainpostbox.co.uk/visit/aveda-invati-ultra-advanced-exfoliating-shampoo-rich)
- [Philip Kingsley Density Stimulating Scalp Mask \| Thinning Hair and Loss Treatment \| Suitable for All Hair Types \| Scalp Care Product \| Helps Energize, Balance and Encourage Growth \| 75ml](https://bargainpostbox.co.uk/visit/aveda-invati-ultra-advanced-exfoliating-shampoo-rich)
- [Cantu Ultra Moisture Nourishing Shampoo with Batana Oil 384ml](https://bargainpostbox.co.uk/visit/cantu-ultra-moisture-nourishing-shampoo-batana-oil-384ml)
- [Vichy Dercos Anti-Dandruff Shampoo for Normal to Oily Hair 200ml x 2 \| Dermatologically Tested Scalp Care \| Anti-Flake & Oil Control Formula \| Duo Pack](https://bargainpostbox.co.uk/visit/aveda-invati-ultra-advanced-exfoliating-shampoo-rich)
- [Philip Kingsley \| Flaky/Itchy Scalp Shampoo and Conditioner Set \| Anti-Dandruff Shampoo and Conditioner \| Dry Oily Scalp Treatment \| Soothes and Calms the Scalp \| 2 Set \| 250ml and 200ml](https://bargainpostbox.co.uk/visit/aveda-invati-ultra-advanced-exfoliating-shampoo-rich)
- [Philip Kingsley - Elasticizer - Deep Conditioner Repair Hair Mask - 75ml \| Pre Shampoo Deep Conditioning Mask - Hydrates, Adds Shine and Reduces Breakage and Frizz](https://bargainpostbox.co.uk/visit/aveda-invati-ultra-advanced-exfoliating-shampoo-rich)
- [Percy & Reed Weightless Heat Protection Spray up to 230°C \| Anti Frizz Styling Mist, UV Colour Care, 230°C Defence, Smooth Shine, Strengthens, Hydrates, Silicone Free, Daily Use](https://bargainpostbox.co.uk/visit/aveda-invati-ultra-advanced-exfoliating-shampoo-rich)
- [by Amazon Men's Fortifying Shampoo with Niacinamide & Burdock Root, 2 x 400ml](https://bargainpostbox.co.uk/visit/aveda-invati-ultra-advanced-exfoliating-shampoo-rich)
- [by Amazon Men's Anti-Hair Loss Shampoo with Caffeine, 2 x 400ml](https://bargainpostbox.co.uk/visit/aveda-invati-ultra-advanced-exfoliating-shampoo-rich)

## Images

![Aveda Invati Ultra Advanced Exfoliating Shampoo Rich — 1](https://bargainpostbox.co.uk/i/UEnPDt5dY3oB1j79peWg9guuYFiHRIKXMB2fJlp7ihqItzJXDgyvXW-j_gPy4T8PFOFf6X2DlxvtRgcuKOrxcXpwgfFy5ow_c5wa7oh_ndITdjRVcGQyVpNM.jpg)

![Aveda Invati Ultra Advanced Exfoliating Shampoo Rich — 2](https://bargainpostbox.co.uk/i/-0dE3dAruc9HymFeDfvdSnKmZjhvoiQ8nkYeBob-3Cd0nndnNB1Ak8uSDEShG06eY-2nCPVUqC3VL7-4amaLe814GjkjYHgXHvzC3rAPhmqfT77DCeTR1E_t.jpg)

![Aveda Invati Ultra Advanced Exfoliating Shampoo Rich — 3](https://bargainpostbox.co.uk/i/IKq_OGjCmBADDgQVoircLvzDhC0JGajql6gHWBYiS2i5dlvckRdfqhDBaH_fy8VfosSXVInzqEOri5rGdN22KZsO3072dfqofkJ1PPGeQOINv_n7TY4DTULf.jpg)

![Aveda Invati Ultra Advanced Exfoliating Shampoo Rich — 4](https://bargainpostbox.co.uk/i/7sXWkTSTJqmvAinMg-2D9xM4kE_aj0mjV4nNSXV6t7I6bdMHuAGr9hfcY5DPtVXPdjIMaTXz-5aeLzwWrsiB7jtxvzxxhpCDfYgs1Vp3m_KMkT4jOD2DrEee.jpg)

![Aveda Invati Ultra Advanced Exfoliating Shampoo Rich — 5](https://bargainpostbox.co.uk/i/Un49jMkNDGM5pTM8ic1ahJTxlzvIbLaC6IYxBq0RoiAu3dxJGMQJXwA0I5fzZ43jTOz0E4VvEl-G7FKvSgeVONxH6s5CSeTecOiXTa49nq_LGAbbk7sFcNMm.jpg)

![Aveda Invati Ultra Advanced Exfoliating Shampoo Rich — 6](https://bargainpostbox.co.uk/i/wV-wss5Xx6Q9JeXGNeedeN7yxSsBvn34oXolEjd4CJc8i3k5ztAN6D-Uzp-wu6aXpIjmEyKfA_Ek0tKdZmEMLPVpGa04WxAJL4vXgv_ZsBKtIwEMRT5EqmQ2.jpg)

![Aveda Invati Ultra Advanced Exfoliating Shampoo Rich — 7](https://bargainpostbox.co.uk/i/p7C5MdXYC7FiPpoSFaOV_DQ9Nrwl-cCH2AJNP-yH5zJahIh64fb_GY1eTPXhqb7SE7w2pIffkycefkog1sLdYXodxm9VQzwVvHV6scte_V8jTBOwx_nQ1Um3.jpg)