1 / 7Aveda Invati Ultra Advanced Exfoliating Shampoo Light, Step 1
Aveda Invati Ultra Advanced Exfoliating Shampoo Light is a cleansing shampoo described for fine to medium thinning hair and normal to oily scalps. It is the first step in a four-step system, with a focus on cleansing and exfoliating rather than serving as the complete routine on its own.
At a glance
- Cleanses, exfoliates and purifies fine to medium thinning hair, according to the listing.
- Listed as best suited to normal to oily scalps.
- The listing describes a four-step routine and names conditioner, scalp serum and leave-in treatment as the other steps.
- Contains wintergreen-derived salicylic acid, which the listing says helps remove oil and environmental residues.
Often bought together
Pros and cons
Pros
- The target hair type and scalp type are clearly specified, making it easier to judge suitability.
- The shampoo can be used as the cleansing step before the named conditioner, scalp serum and leave-in treatment.
Cons
- The advertised 77% hair-loss reduction applies to the four-step system, not to this shampoo alone.
Technical specifications
2 specifications| Brand | Aveda |
|---|
| Dimensions listed | 4.6 x 4.6 x 18 cm; 239 g |
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What to know before buying
- To use, massage into wet hair and scalp, then rinse. The listing's 77% hair-loss-reduction claim is for the full four-step system, so it should not be read as a shampoo-only result. The stated 95% naturally derived claim is marked with an asterisk, but no qualification is provided in the supplied listing text.
Who is it for?
A good fit for
- People with fine to medium thinning hair who want an exfoliating shampoo for a normal to oily scalp.
- Buyers who intend to use a shampoo as the first step in the Aveda Invati Ultra Advanced four-step routine.
Less suited to
- People seeking a complete thinning-hair routine in one product.
- People with hair types or scalp conditions not described as suitable in the listing.
Customer reviews on Amazon
- 5 stars
81% 81% - 4 stars
7% 7% - 3 stars
6% 6% - 2 stars
2% 2% - 1 star
4% 4%
Customer feedback reports perceived improvements in thinning hair and volume, alongside positive comments on quality, fragrance and the feel of hair after use. Value opinions are mixed, with some finding it worth the cost and others considering it expensive. These are customer perceptions, and the listing's 77% hair-loss claim refers to the full four-step system rather than establishing what the shampoo alone achieves.
Positive themes
- Customer feedback mentions perceived improvements in thinning hair and volume, as well as favourable impressions of fragrance, quality and hair feel.
Negative themes
- Some customers consider the shampoo expensive.
Mixed feedback
- Opinions on value differ, with some customers finding it worth the price and others not.
Frequently asked questions
Is this shampoo claimed to reduce hair loss on its own?
No. The listing's 77% reduction claim refers to the Invati Ultra Advanced four-step system, not this shampoo alone.
Which hair and scalp types is it intended for?
The listing specifies fine to medium thinning hair and a normal to oily scalp.
How is the shampoo used?
Massage it into wet hair and scalp, then rinse. The listing recommends using it with the other three products in the Invati Ultra Advanced system.
Alternative options
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Philip Kingsley | Body-Building Volumising Shampoo and Conditioner Duo Set | Hydrate, Thicken, Volumise Hair | Lifts and Adds Shine | 250ml and 200ml
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