# Aveda Invati Ultra Advanced Exfoliating Shampoo Light, Step 1

Aveda Invati Ultra Advanced Exfoliating Shampoo Light is a cleansing shampoo described for fine to medium thinning hair and normal to oily scalps. It is the first step in a four-step system, with a focus on cleansing and exfoliating rather than serving as the complete routine on its own.

- [Original product page](https://bargainpostbox.co.uk/product/aveda-invati-ultra-advanced-exfoliating-shampoo-light)
- [View offer](https://bargainpostbox.co.uk/visit/aveda-invati-ultra-advanced-exfoliating-shampoo-light)
- Market: UK
- Language: en-GB
- Currency: GBP
- Model: VCT6010000
- Category: Beauty & Health > Hair Care
- Price: 23.10 GBP
- Previous price: 33.00 GBP
- Discount: 30%
- Price checked: 2026-11-12T14:46:45.834Z
- Rating: 4.6 / 5
- Reviews: 548

Prices and deal status are the latest recorded data, not a guarantee of availability. Confirm the price and availability with the store.

## At a glance

- Cleanses, exfoliates and purifies fine to medium thinning hair, according to the listing.
- Listed as best suited to normal to oily scalps.
- The listing describes a four-step routine and names conditioner, scalp serum and leave-in treatment as the other steps.
- Contains wintergreen-derived salicylic acid, which the listing says helps remove oil and environmental residues.

## Pros

- The target hair type and scalp type are clearly specified, making it easier to judge suitability.
- The shampoo can be used as the cleansing step before the named conditioner, scalp serum and leave-in treatment.

## Cons

- The advertised 77% hair-loss reduction applies to the four-step system, not to this shampoo alone.

## Specifications

### Identity
- Brand: Aveda
### Dimensions and weight
- Dimensions listed: 4.6 x 4.6 x 18 cm; 239 g

## Before you buy

- To use, massage into wet hair and scalp, then rinse. The listing's 77% hair-loss-reduction claim is for the full four-step system, so it should not be read as a shampoo-only result. The stated 95% naturally derived claim is marked with an asterisk, but no qualification is provided in the supplied listing text.

## A good fit for

- People with fine to medium thinning hair who want an exfoliating shampoo for a normal to oily scalp.
- Buyers who intend to use a shampoo as the first step in the Aveda Invati Ultra Advanced four-step routine.

## Less suited to

- People seeking a complete thinning-hair routine in one product.
- People with hair types or scalp conditions not described as suitable in the listing.

## Customer feedback

Customer feedback reports perceived improvements in thinning hair and volume, alongside positive comments on quality, fragrance and the feel of hair after use. Value opinions are mixed, with some finding it worth the cost and others considering it expensive. These are customer perceptions, and the listing's 77% hair-loss claim refers to the full four-step system rather than establishing what the shampoo alone achieves.
- Positive themes: Customer feedback mentions perceived improvements in thinning hair and volume, as well as favourable impressions of fragrance, quality and hair feel.
- Negative themes: Some customers consider the shampoo expensive.
- Mixed feedback: Opinions on value differ, with some customers finding it worth the price and others not.

## Frequently asked questions

### Is this shampoo claimed to reduce hair loss on its own?
No. The listing's 77% reduction claim refers to the Invati Ultra Advanced four-step system, not this shampoo alone.
### Which hair and scalp types is it intended for?
The listing specifies fine to medium thinning hair and a normal to oily scalp.
### How is the shampoo used?
Massage it into wet hair and scalp, then rinse. The listing recommends using it with the other three products in the Invati Ultra Advanced system.

## Alternative options

- [AVEDA Invati Ultra Advanced Thickening Conditioner Rich \| Step 2 of 4 \| Reduces Hair Loss by 77%\* \| for Medium to Thick Thinning Hair Types \| Normal to Oily Scalp \| 96% Naturally Derived\*\*, 200ml](https://bargainpostbox.co.uk/visit/aveda-invati-ultra-advanced-exfoliating-shampoo-light)
- [AVEDA Invati Ultra Advanced Thickening Conditioner Light \| Step 2 of 4 \| Reduces Hair Loss by 77%\* \| for Fine to Medium Thinning Hair Types \| Normal to Oily Scalp Naturally Derived\*\*, 40ml](https://bargainpostbox.co.uk/visit/aveda-invati-ultra-advanced-exfoliating-shampoo-light)
- [AVEDA Pure Abundance Volumizing Shampoo \| Shampoo For Fine Hair \| Removes Product Build-Up And Excess Oil](https://bargainpostbox.co.uk/visit/aveda-pure-abundance-volumizing-shampoo)
- [AVEDA Shampure Nurturing Shampoo for Fine to Medium Hair \| Gently Cleanses Hair \| Daily Shampoo \| Calming Aroma of Lavender & Ylang Ylang](https://bargainpostbox.co.uk/visit/aveda-invati-ultra-advanced-exfoliating-shampoo-light)
- [OLAPLEX No. 4 Bond Maintenance shampoo](https://bargainpostbox.co.uk/visit/aveda-invati-ultra-advanced-exfoliating-shampoo-light)
- [Aveda Rosemary Mint Purifying Shampoo \| Clarifying Shampoo \| Adds Shine \| for Normal to Oily Hair, Fine to Medium Hair Types](https://bargainpostbox.co.uk/visit/aveda-invati-ultra-advanced-exfoliating-shampoo-light)
- [AVEDA Botanical Repair Strengthening Shampoo \| Strengthens and Repairs Damaged Hair\* \| Bond-Building Shampoo\| 94% Naturally Derived\*\*\| Silicone Free, 50ml](https://bargainpostbox.co.uk/visit/aveda-botanical-repair-strengthening-shampoo-50ml)
- [Routine Wellness Anti-Thinning Shampoo & Conditioner - Lavender & Cedar \| Clinically tested shampoo for thinning hair with biotin, pea peptides, argan oil, color safe, sulfate free](https://bargainpostbox.co.uk/visit/aveda-invati-ultra-advanced-exfoliating-shampoo-light)
- [Philip Kingsley \| Flaky/Itchy Scalp Shampoo and Conditioner Set \| Anti-Dandruff Shampoo and Conditioner \| Dry Oily Scalp Treatment \| Soothes and Calms the Scalp \| 2 Set \| 250ml and 200ml](https://bargainpostbox.co.uk/visit/aveda-invati-ultra-advanced-exfoliating-shampoo-light)
- [Regrowz Hair Thickening Shampoo 225ml & Hair Volume Conditioner 200ml - Biotin Hair Growth Shampoo and Conditioner for Women & Men - DHT Blocker & Sulphate Free - Restore Stronger & Healthier Hair](https://bargainpostbox.co.uk/visit/aveda-invati-ultra-advanced-exfoliating-shampoo-light)
- [Maria Nila Structure Repair Shampoo – Repairs and Strengthens Damaged Hair \| Repairing Algae Extract Rebuilds Natural Strength \| Wheat Proteins Reduce Breakage, Moringa Oil Adds Luster](https://bargainpostbox.co.uk/visit/aveda-invati-ultra-advanced-exfoliating-shampoo-light)
- [Philip Kingsley \| Body-Building Volumising Shampoo and Conditioner Duo Set \| Hydrate, Thicken, Volumise Hair \| Lifts and Adds Shine \| 250ml and 200ml](https://bargainpostbox.co.uk/visit/aveda-invati-ultra-advanced-exfoliating-shampoo-light)

## Add-ons

- [Aveda Shampure Nurturing Conditioner for Fine to Medium Hair \| Lightweight Hair Conditioner \| 98% Naturally Derived\* \| Calmin](https://bargainpostbox.co.uk/visit/aveda-invati-ultra-advanced-exfoliating-shampoo-light)
- [AVEDA Cherry Almond Softening Shampoo \| Gentle Daily Hair Shampoo \| for Normal to Dry Hair \| Silicone Free \| Iconic Cherry Al](https://bargainpostbox.co.uk/visit/aveda-invati-ultra-advanced-exfoliating-shampoo-light)

## Images

![Aveda Invati Ultra Advanced Exfoliating Shampoo Light, Step 1 — 1](https://bargainpostbox.co.uk/i/Hu-qgvGzIz2yDMMtPgc2-Cg6_VBlW2F3ae8BnpdFze6Vi3--nxx_9Q2x_FXBWHzavrHDvPUxrwR9VDG9uGlSUT88nxXBr0pa8y1GO36rvRrKxlUe8M4gLVOt.jpg)

![Aveda Invati Ultra Advanced Exfoliating Shampoo Light, Step 1 — 2](https://bargainpostbox.co.uk/i/aDm6-xbMsif-oZu4CUrHM4jrglaZ--GK2tYfEfX0vS2TprOKL32koyAciVTkO7GLD4P0F6Lx7dvDrXv4RXBzz_ZiXywhk6Li5humT35mvtMYjmwNhrRCUm0b.jpg)

![Aveda Invati Ultra Advanced Exfoliating Shampoo Light, Step 1 — 3](https://bargainpostbox.co.uk/i/eJN6mUX963Xh8kOTWLv9P-bdZ37pTb7PWUt_W4Y13M1FuC-S6MOlHiIg_lbWDdcIw46pN3OorP4yp4ECGPzEP-ecqLc81WfqQC5F0RZEfxN90HDVX738D5Ft.jpg)

![Aveda Invati Ultra Advanced Exfoliating Shampoo Light, Step 1 — 4](https://bargainpostbox.co.uk/i/KjeOUYLc43Jo3lSxHMxzKT4Yvu7Z0pIRFJh_jB5BA4PVRe4TRnFZSU-3AtMQtaN-RgyIt2x4lYkCqTqnARKFklI33jrVVRPqJnp8Gr7IMjQiN1yqOdNej-ZD.jpg)

![Aveda Invati Ultra Advanced Exfoliating Shampoo Light, Step 1 — 5](https://bargainpostbox.co.uk/i/qebuJqUzcKticJjzt9IBGeuvR1dw-z27IeHolrVPBAL2nt6tp40MHUgCAfbmJlMkzDVg1MEhuHLPWp-g-RtFyqF5rfO-f496zCNl6h_N544bVdRTOLQre0Gv.jpg)

![Aveda Invati Ultra Advanced Exfoliating Shampoo Light, Step 1 — 6](https://bargainpostbox.co.uk/i/_Aw0Xb-DiRm_DbdMrREbnBNtkB074-h3swcMVubKV3s5Axc_JPq0VzyKJ6nmCddgP9124NMoQ1d62pZNycqa3NZ5IIDhEiuGNyQfiFZaBfYzddmJjvp2eo_m.jpg)

![Aveda Invati Ultra Advanced Exfoliating Shampoo Light, Step 1 — 7](https://bargainpostbox.co.uk/i/p7C5MdXYC7FiPpoSFaOV_DQ9Nrwl-cCH2AJNP-yH5zJahIh64fb_GY1eTPXhqb7SE7w2pIffkycefkog1sLdYXodxm9VQzwVvHV6scte_V8jTBOwx_nQ1Um3.jpg)