Pureology Hydrate Deep Conditioning Hair Treatment Mask, 250ml

Pureology Hydrate Deep Conditioning Hair Treatment Mask is a 250ml rinse-off treatment aimed at dry or colour-treated hair. The listing claims hydration, softness and detangling, with a five-minute treatment time and weekly use.

At a glance

The listing describes a creamy, deep-conditioning mask for dry or colour-treated hair.
Antifade Complex is presented as a colour-protection feature. The listing also says the formula has no animal-derived ingredients or by-products.
Suggested use is weekly, applied from mid-lengths to ends for five minutes before rinsing.
The listed fragrance notes are patchouli, lavender and bergamot.

Price

£24.46Save 35%

Reference price: ~~£37.50~~

Price checked: 14 Nov 2026

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Pros and cons

Pros

Designed for both dry and colour-treated hair, with colour protection presented as a key feature.
A five-minute rinse-off application fits a weekly conditioning routine.
The listing identifies the formula as vegan, sulphate-free and mineral oil-free.

Technical specifications

9 specifications

Identity
Brand	PUREOLOGY

Size and dimensions
Product size	250ml
Dimensions listed	7.48 x 8.48 x 7.48 cm; 239.55 g

Formula and intended use
Intended hair types	For dry or colour-treated hair
Fragrance notes	patchouli, lavender, and bergamot

Application
Suggested frequency	weekly
Application and rinse time	Massage the rich cream into your hair from mid-lengths to ends, wait 5 minutes, and rinse thoroughly

Manufacturer performance claims
Hydration claim	up to 72 hours of hydration
Weightless softness claim	93% of consumers agree hair has no weigh down

What to know before buying

Listing details to confirm

Hydration duration and weightless softness figures are manufacturer claims based on consumer test results, not independently verified performance. The listing describes instant detangling, while customer feedback says tangle-free results are mixed. Fragrance reactions and value opinions are also divided, so scent preference and price sensitivity may affect fit.

Who is it for?

A good fit for

People with dry or colour-treated hair seeking a weekly rinse-off conditioning treatment.
Buyers who prefer a product labelled vegan, sulphate-free and mineral oil-free.

Less suited to

Anyone seeking a leave-in product or a treatment that does not require a five-minute wait and rinse.
People who prefer fragrance-free hair care, as the listing gives fragrance notes and customer fragrance reactions are mixed.

Pureology Hydrate Deep Conditioning Hair Treatment Mask, 250ml · photo 2 — Additional product photo 2

Customer reviews on Amazon

4.3 / 5 · 233 ratings

5 stars76%76%
4 stars7%7%
3 stars5%5%
2 stars2%2%
1 star10%10%

Customer feedback highlights hydration, softness and shine as positives. Fragrance reactions and value opinions are divided, and detangling results are mixed. That distinction matters if scent or easy comb-through is a priority. The reported hydration and softness align with the mask's stated purpose, but customer impressions do not establish the listing's specific performance claims.

Positive themes

Customers report effective conditioning, hydration, softness and shine.

Mixed feedback

Fragrance receives mixed reactions, with some finding it appealing and others describing it as strong.
Opinions on value for money are divided.
Feedback on whether it leaves hair tangle-free is mixed.