IT Cosmetics Do It All Sheer Tint Face Balm

IT Cosmetics Do It All Sheer Tint Face Balm is a sheer-coverage tinted moisturiser designed for a natural, radiant finish. Its listing describes a 92% skincare base with collagen peptides, hyaluronic acid and vitamin E, and claims up to 24 hours of hydration. The coverage is intended to remain light rather than provide a full-coverage base.

At a glance

Sheer coverage with a breathable, natural-looking radiant finish, according to the listing.
The stated 92% skincare base includes collagen peptides, hyaluronic acid and vitamin E.
The manufacturer claims up to 24 hours of moisture.
The listing positions the balm for mature skin and says it helps minimise the look of visible wrinkles.

Price

£21.19Save 27%

Reference price: ~~£29.00~~

Price checked: 14 Nov 2026

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Pros and cons

Pros

Sheer coverage suits buyers who prefer a lighter complexion product over a full-coverage foundation.
The formula combines tint with moisturising ingredients, so it may appeal to buyers seeking makeup with a skincare-led feel.

Cons

Sheer coverage offers less concealment than a full-coverage base.

Technical specifications

2 specifications

Identity
Brand	IT Cosmetics

Dimensions and weight
Dimensions listed	5.64 x 5.64 x 2.74 cm; 96 g

What to know before buying

The 24-hour moisture statement is a manufacturer claim. The listing notes an instrumental test with 24 subjects and separate consumer-study claims, but does not clearly map each study to a specific claim in the supplied text. Shade selection also merits care, as customer feedback reports mixed experiences with colour matching and says sample shades can be misleading.

Who is it for?

A good fit for

People seeking a sheer, radiant tint for a natural-looking everyday finish.
Mature-skin shoppers looking for a tinted moisturiser with a moisturising feel.

Less suited to

Anyone seeking full coverage or strong concealment from one complexion product.
Buyers who need a dependable shade match based only on sample images.

IT Cosmetics Do It All Sheer Tint Face Balm · photo 2 — Additional product photo 2

Customer reviews on Amazon

4.4 / 5 · 123 ratings

5 stars70%70%
4 stars12%12%
3 stars10%10%
2 stars4%4%
1 star4%4%

Customer feedback highlights an easy-to-apply balm, a natural glowing finish, moisturising feel and light-to-medium coverage. These reported qualities align with the listing’s sheer-tint positioning, making it worth considering for a natural look rather than high concealment. Colour matching is a notable uncertainty, with feedback describing mixed results and misleading sample shades, so shade choice may require extra care.

Positive themes

Customers report easy application and a natural, glowing finish.
Feedback describes moisturising properties and light-to-medium coverage.

Mixed feedback

Colour matching receives mixed feedback, including reports that sample shades can be misleading.
Some customers describe the coverage as light to medium, which may not suit buyers wanting stronger concealment.

Frequently asked questions

What coverage does this face balm offer?

It is described as sheer coverage. Customer feedback characterises the coverage as light to medium, so it is better suited to a lighter finish than full concealment.

What skincare ingredients are listed?

The listing names collagen peptides, hyaluronic acid and vitamin E in a stated 92% skincare base.

Does it provide 24-hour hydration?

The manufacturer claims up to 24 hours of moisture. Treat this as a product claim rather than a guarantee for every user.

How reliable is the shade selection?

Customer feedback is mixed on colour matching and mentions misleading sample shades. If possible, compare the shade with an in-person swatch or a detailed shade description.