Aveda Invati Ultra Advanced Thickening Foam, Flexible-Hold Hair Mousse

Flexible-Hold: Aveda Invati Ultra Advanced Thickening Foam is a styling mousse for thin and thinning hair, described as adding fullness with flexible, touchable hold. It is applied to damp hair and blow-dried, so it suits buyers who want a styling step rather than a leave-in treatment.

At a glance

The listing claims the foam thickens hair by up to 11%.
Designed to add volume from roots to ends with flexible, touchable hold.
The brand says it provides hold without build-up or weight and helps protect hair from blow-drying.
Use 3–5 pumps on damp hair, distribute from roots to ends, then blow-dry and style.
Aveda states it is 100% vegan, a Certified B Corp and Leaping Bunny Approved.

Price

£21.70Save 30%

Reference price: ~~£31.00~~

Price checked: 14 Nov 2026

View offer

Often bought together

AVEDA Invati Ultra Advanced Thickening Foam | Hair Styling Mousse for Thin & Thinning Hair | Instantly Thickens | Flexible Ho

Pros and cons

Pros

The damp-hair application and blow-dry styling routine is clearly described.
Flexible hold is presented as touchable rather than rigid.
Customer feedback reports soft-feeling results and a non-sticky finish.

Cons

The stated thickening benefit is a brand claim, not an independently verified result.
The application instructions call for blow-drying, so it may not suit buyers seeking a no-heat styling routine.

Technical specifications

2 specifications

Identity
Brand	Aveda

Dimensions and installation
Dimensions listed	4.7 x 4.7 x 17.7 cm; 210 g

Who is it for?

A good fit for

People with fine or thinning hair looking for a mousse to add styling volume.
Buyers who prefer flexible hold and a soft-feeling finish.
People who usually style damp hair with a blow-dryer.

Less suited to

Those seeking a treatment claimed to reverse hair loss rather than a styling product.
Those who do not want to blow-dry hair as part of styling.

Aveda Invati Ultra Advanced Thickening Foam, Flexible-Hold Hair Mousse · photo 2 — Additional product photo 2

Customer reviews on Amazon

4.2 / 5 · 813 ratings

5 stars66%66%
4 stars14%14%
3 stars8%8%
2 stars5%5%
1 star7%7%

Customer feedback generally describes the foam as effective for fine and ageing hair, with added volume and thickness and a soft, non-sticky finish. These reported experiences align with the product's stated styling purpose, but do not establish the listing's claimed thickening figure. Feedback also differs on value, so buyers should weigh the expected styling benefit against their budget.

Positive themes

Customers report a non-sticky feel and soft results after drying.
Feedback highlights perceived volume and thickness, especially for fine or ageing hair.

Mixed feedback

Opinions on value for money differ, with some customers considering it worthwhile and others finding it overpriced.

Frequently asked questions

How should I apply the Aveda Invati Thickening Foam?

The instructions say not to shake it. Pump 3–5 times into your hands, emulsify, distribute evenly through damp hair from roots to ends, then blow-dry and style.

Does the foam claim to thicken hair?

Yes. The listing claims thickening of up to 11%, alongside fuller-looking volume. This is a product claim rather than an independently verified measurement.

Does it provide a firm or flexible hold?

The listing describes flexible, touchable hold rather than firm hold.

What do customers say about the finish and value?

Customer feedback describes soft results and a non-sticky feel, while opinions on value for money are divided.