Aveda Botanical Repair Intensive Strengthening Masque Rich, 450ml

Aveda Botanical Repair Intensive Strengthening Masque Rich is a rinse-out deep conditioner intended for medium to thick hair. The listing describes a rich, bond-building treatment for damaged hair and says to leave it on damp hair for 2–5 minutes before rinsing.

At a glance

The rich version is positioned for medium to thick hair and is described as having 2X the plant lipids, with added butters, compared with the Botanical Repair Intensive Strengthening Masque Light.
The listing says its plant-derived technologies target three key layers of the hair fibre, from the F-layer to the cortex.
Aveda states that it is 100% vegan, Certified B Corp and Leaping Bunny Approved.

Price

£61.41Save 30%

Reference price: ~~£88.00~~

Price checked: 14 Nov 2026

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Pros and cons

Pros

Designed as a brief rinse-out treatment, with a stated 2–5 minute application time.
The rich formula is specifically aimed at medium to thick hair, rather than being presented as a one-texture-fits-all option.

Technical specifications

9 specifications

Identity
Brand	Aveda

Product details
Size	450ml
Listed dimensions and weight	9.35 x 9.35 x 8.66 cm; 490 g
Hair type guidance	Best for all textures of medium to thick hair
Naturally derived claim	98% Naturally Derived*
Model number	AX0F010000
Country of origin	USA
Department	unisex

Use
Directions	After shampooing, smooth leave-in hair mask through damp hair. Leave on 2-5 minutes. Rinse thoroughly.

What to know before buying

Listing details to confirm

The listing presents strengthening, bond-building and repair as product claims, not independently verified results. Apply after shampooing to damp hair, leave for 2–5 minutes and rinse thoroughly. The 98% naturally derived claim is marked with an asterisk, but its qualification is not supplied here.

Who is it for?

A good fit for

People with medium to thick hair looking for a rich rinse-out mask for dry or damaged hair.
Buyers seeking a short-treatment-time deep conditioner and willing to rinse it out after a few minutes.

Less suited to

People with fine hair, for whom the listing instead points to the separate Light version.
Anyone specifically seeking a leave-in treatment, since the directions say to rinse thoroughly.

Aveda Botanical Repair Intensive Strengthening Masque Rich, 450ml · photo 2 — Additional product photo 2

Customer reviews on Amazon

4.3 / 5 · 763 ratings

5 stars73%73%
4 stars10%10%
3 stars5%5%
2 stars3%3%
1 star9%9%

Customer feedback highlights perceived moisturising, softening and effectiveness, with fragrance also praised. There is criticism of the perceived package size and value. For buyers considering the listed 450ml size, the size concern is worth weighing against their expected use, while the reported price concern signals that the cost may not suit everyone. The overall ratings lean positive, but they do not explain individual experiences.

Positive themes

Customers describe the mask as moisturising and report softer, shinier-looking hair.
The feedback also includes positive impressions of its fragrance.

Negative themes

Some customers consider the package smaller than expected and question the price relative to what they receive.

Frequently asked questions

Which hair types is the Rich masque intended for?

The listing says it is best for all textures of medium to thick hair. It is described as richer than the Light version, with 2X the plant lipids and added butters.

How do you use this hair mask?

After shampooing, smooth it through damp hair, leave it on for 2–5 minutes, then rinse thoroughly.

Is this a leave-in treatment?

No. Although the directions use the phrase “leave-in” while describing application, they explicitly say to rinse thoroughly after 2–5 minutes.

What naturally derived percentage is claimed?

The listing states “98% Naturally Derived*”. It does not provide the asterisk qualification in the supplied details.