Aveda Botanical Repair Intensive Strengthening Masque Rich, 450ml

Aveda Botanical Repair Intensive Strengthening Masque Rich is a deep-conditioning hair mask presented for damaged, medium-to-thick hair. Its richer formula is described as having twice the plant lipids and added butters compared with the Light version, so it is aimed at buyers seeking a more conditioning option.

At a glance

Listing describes an intensive strengthening mask for damaged hair and claims it builds bonds and improves the look and feel of damage.
The Rich version is presented for medium-to-thick hair and has twice the plant lipids with added butters compared with the Light version.
The listing claims 98% naturally derived ingredients and repair across three key layers of the hair fibre.
Use after shampooing, leave on damp hair for 2–5 minutes, then rinse thoroughly.

Price

£33.60Save 30%

Reference price: ~~£48.00~~

Price checked: 14 Nov 2026

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Pros and cons

Pros

The rich formula is specifically positioned for medium-to-thick hair, with added butters and plant lipids for a more conditioning approach.
A short, rinse-off application fits a routine that allows a few minutes after shampooing.
Customer feedback reports moisturising and softening effects, plus a pleasant fragrance.

Cons

The rich version may be a less suitable choice for fine hair than a lighter conditioning option, given its stated medium-to-thick hair focus.
Some customer feedback considers the size disappointing and the product poor value for its price.

Technical specifications

9 specifications

Identity
Brand	Aveda
Model number	AX0E01

Product details
Size	450ml
Hair type guidance	Best for all textures of medium to thick hair.
Naturally derived claim	98% Naturally Derived*
Product dimensions and listed weight	9.2 x 9.2 x 5 cm; 239 g
Country of origin	USA

Use and claims
Application	After shampooing, smooth leave-in hair mask through damp hair. Leave on 2-5 minutes. Rinse thoroughly.
Brand claims	Aveda is 100% Vegan, a Certified B Corp and Leaping Bunny Approved.

Who is it for?

A good fit for

People with medium-to-thick hair looking for a rich, rinse-off conditioning mask.
Buyers seeking a short treatment step after shampooing for hair described as dry or damaged.

Less suited to

Those specifically seeking the lighter Botanical Repair masque for fine-to-medium hair.
Anyone wanting a leave-in treatment, since the directions say to rinse thoroughly.

Aveda Botanical Repair Intensive Strengthening Masque Rich, 450ml · photo 2 — Additional product photo 2

Customer reviews on Amazon

4.3 / 5 · 763 ratings

5 stars73%73%
4 stars10%10%
3 stars5%5%
2 stars3%3%
1 star9%9%

Customer feedback highlights perceived effectiveness, moisturising, softness and fragrance. Some customers are dissatisfied with the package size and value. For buyers choosing a 450ml rich mask for medium-to-thick hair, the reported conditioning benefits may matter, while size expectations and price remain notable considerations. The listing’s size is stated, but individual expectations can differ.

Positive themes

Customers report moisturising and softening effects, and some describe hair as shiny and healthy.
Feedback also praises the fragrance and perceived effectiveness.