Too Faced Born This Way Soft Matte Foundation, 30ml

Too Faced Born This Way Soft Matte Foundation is a 30ml liquid foundation described as buildable from medium to full coverage, with a soft matte finish and claims of waterproof, sweat- and humidity-resistant wear. Its oil-control and moisture claims may suit shoppers wanting a matte base without a drying finish, though shade information is not supplied here.

At a glance

Buildable medium-to-full coverage with a soft matte finish, according to the listing.
The listing claims waterproof, sweat- and humidity-resistant wear with all-day oil control.
The formula is described as non-drying, with 12 hours of moisture.

Price

£28.00Save 26%

Reference price: ~~£38.00~~

Price checked: 14 Nov 2026

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Pros and cons

Pros

Buildable coverage gives shoppers flexibility to layer from medium toward full coverage.
The claimed matte finish and oil control may appeal to those seeking to reduce the appearance of shine.
The listing combines oil-control claims with a stated 12 hours of moisture rather than describing a drying formula.

Technical specifications

7 specifications

Identity
Brand	Too Faced

Dimensions and installation
Dimensions listed	3 x 3 x 15 cm; 50 g

Product claims
Wear claim	A weightless 24-hour wear foundation that provides non-creasing + non-caking and helps smooth skin’s appearance
Coverage and finish	Medium-to-full buildable coverage that reduces the appearance of pores and delivers a balanced, blurred, soft matte finish
Water and oil claims	A waterproof, sweat & humidity resistant formula that provides immediate & all-day oil control
Moisture and comedogenicity claim	A non-drying formula that provides 12 hours of moisture and is non-comedogenic
Vegan claim	Vegan

What to know before buying

Listing details to confirm

The listed claims, including 24-hour wear, waterproof and sweat resistance, 12 hours of moisture and non-comedogenicity, are manufacturer statements and are not independently verified here. Shade options are not specified in the supplied details, so confirm the selected shade before buying.

Who is it for?

A good fit for

Shoppers looking for buildable medium-to-full coverage and a soft matte finish.
Those seeking a foundation marketed for oil control and resistance to sweat and humidity.

Less suited to

Anyone who needs shade names or shade-match guidance from the supplied listing details.
Shoppers who prefer a dewy rather than soft matte finish.

Too Faced Born This Way Soft Matte Foundation, 30ml · photo 2 — Additional product photo 2

Customer reviews on Amazon

4.5 / 5 · 293 ratings

5 stars79%79%
4 stars6%6%
3 stars5%5%
2 stars4%4%
1 star6%6%

Aggregate ratings lean positive, with most ratings in the five-star category, but the distribution also includes lower ratings. Without review comments, it is not possible to identify what customers liked or criticised, or connect ratings to the claimed coverage, finish or wear. Treat the rating pattern as a broad signal rather than evidence of performance for your skin or shade.

Frequently asked questions

What coverage and finish does this foundation claim?

The listing describes medium-to-full buildable coverage and a balanced, blurred soft matte finish.

Is it marketed for oily or humid conditions?

Yes. The listing claims immediate and all-day oil control, plus resistance to water, sweat and humidity. These are product claims, not independently verified results.

Does it claim to be hydrating?

The listing describes the formula as non-drying and claims 12 hours of moisture.

Are shade options given in these details?

No shade information is supplied here. Confirm the shade of the selected listing before ordering.