1 / 7L'Oréal Paris Magic Retouch Permanent Root Concealer, 7 Dark Blonde
L'Oreal Paris: L'Oréal Paris Magic Retouch Permanent Root Concealer in 7 Dark Blonde is a permanent root-colouring product for covering grey regrowth between colourings. Its stated 10-minute application and targeted applicators suit touch-ups, though the listing advises using it on regrowth of three weeks or less.
At a glance
- Claims up to 100% grey coverage and up to four weeks of root coverage from one application.
- The listing describes a 10-minute application and a comb or precision-cap applicator for targeted use.
- Made for root touch-ups between salon visits or at-home colourings.
Often bought together
Pros and cons
Pros
- Permanent colouring is intended to last longer than an instant temporary root concealer.
- Two applicator options are described for applying colour directly to roots.
- The stated short processing time may suit targeted maintenance between full colourings.
Cons
- Once mixed, the colour is only effective for 15 minutes and any unused mixture must be discarded, so it is not reusable for a later touch-up.
Technical specifications
14 specifications| Brand | L'Oreal Paris |
|---|---|
| Shade | 7 Dark Blonde |
| Product type | Permanent |
| Item form | Cream |
| Package type | Bottle |
| Number of items | 1 |
| Claimed grey coverage | 100% Grey coverage |
|---|---|
| Full cure time | 10 Minutes |
| Recommended uses | Touching up roots at home, Maintaining hair color between salon visits |
| Suitable hair colour | Dark Blonde |
| Hair type | Ageing |
| Material features | Low Ammonia, Conditioning |
| Material type free | Ammonia Free |
| Country of origin | Belgium |
|---|
What to know before buying
Listing details to confirm
The listing does not recommend use on highlighted hair and recommends applying to regrowth of three weeks or less. Follow the leaflet for full directions. Its claimed four-week coverage is based on an instrumental test, while customer feedback reports colour lasting around four to five washes. The bottle/95.0 gram details and ammonia claims are inconsistent: the listing also calls the product ammonia-free but lists low ammonia and an ingredient list that includes ammonium hydroxide. Confirm shade suitability and product details before use.
Who is it for?
A good fit for
- People seeking permanent grey-root coverage in Dark Blonde between salon visits.
- Buyers who want a targeted root application using a comb or precision cap.
Less suited to
- People with highlighted hair, as the listing says this product is not recommended for that use.
- Anyone wanting to save leftover mixed colour for another application.
Customer reviews on Amazon
- 5 stars
74% 74% - 4 stars
11% 11% - 3 stars
7% 7% - 2 stars
2% 2% - 1 star
6% 6%
Customer feedback describes the colour as easy to use and quick to develop, with reports of a natural appearance and useful grey coverage. Coverage is mixed, with some finding the shade too dark, and opinions on value also vary. The claimed 10-minute application suits quick root touch-ups, but buyers should weigh the shade feedback against their hair colour and the listing's Dark Blonde designation.
Positive themes
- Customers describe the product as easy to use and quick to develop.
- Some customers report a natural-looking result and effective coverage of silver roots.
Mixed feedback
- Grey coverage receives mixed feedback, including reports that the colour is too dark for some users.
- Value-for-money opinions are divided.
Frequently asked questions
How quickly is the colour applied?
The listing states a 10-minute application. Follow the leaflet for full instructions.
How long does the claimed root coverage last?
The listing claims up to four weeks. Customer feedback describes around four to five washes, so reported wear does not necessarily match the stated claim.
Can I use it on highlighted hair?
The listing says it is not recommended for highlighted hair.
Can I keep leftover mixed colour for next time?
No. The listing says the mixture is effective for 15 minutes and any unused mixture should be discarded.
Alternative options
L'Oréal Paris Magic Retouch Temporary Root Touch Up Spray, Brown 75ml | Temporary Hair Dye Spray, Instant 100% Grey Coverage, Flawless Blend, Quick and Easy Application
£4.74
Hair Genetics Root Touch Up Hair Powder - Root Cover Up Instantly Conceals Thin Hairline, Covers Grey Roots, Easy Application, Water & Sweat Resistant Hair Colour for Fuller Hairlines (Dark Blonde)
£14.99
Hair Genetics Hair Fibres Refill Packs - Fill in Bald Spots & Thinning Hair for a Fuller Look, Natural Colours, Cling to Existing Hair, Long Lasting, Water Resistant - Hair Fibers for Men and Women
£16.99
Hair Genetics Hair Fibres for Hair Loss Cover Thin Hair & Bald Spots- Hair Fibre for Thick Hairs- Fibers for Men and Women for Hair Loss (Dark Brown 22g)
£14.99
Boldify Hairline Powder, Root Touch Up Hair Color - Dark Blonde 4.5g | Instantly Fills Thinning Hair & Sparse Hairlines - Root Cover Up for Gray Hair - Water-Resistant, Sweat-Proof 24-Hour Wear
£14.95
Root Perfect Root Touch Up Spray, Grey Concealer, Medium Brown, 75ml | Covers grey roots and regrowth, quick-dry natural matte finish, temporary colour, between salon visits, women and men
£3.50
Nanogen Hair Thickening Fibres Dark Brown, Root Touch Up Powder, 15 g | Natural Keratin Volume Concealer for Thinning Crown, Bald Spots and Wide Parting, Men, Women, 1 Month Supply
£19.94
Clairol Root Touch-Up Permanent Hair Dye
£4.86
Garnier Hair Colour Olia Dark Blonde 7.0 Luminous Long-Lasting 75ml | 100% Grey Coverage, Oil-Powered Formula, Luminous Long-Lasting Vibrant Colour, No-Ammonia, 3x Shinier Hair
£6.99
Clairol Root Touch-Up Temporary Concealing Powder, Dark Brown Hair Color, 1 Count
£10.00
Garnier Nutrisse Ultra Crème Permanent Nourishing Hair Dye, 7 Dark Blonde | Up to 100% Grey Coverage, Rich Long-Lasting 8-Week Colour, 5x Stonger Hair, 2x Shiner Hair, No-Ammonia, Vegan Formula
£8.50
Clairol Nice'n Easy Crème Natural Looking Oil Permanent Hair Dye Infused
£5.10
