1 / 6Clairol NICE’N EASY Tone+Gloss 511/77 Medium Ash Brown
Clairol NICE’N EASY Tone+Gloss 511/77 is a zero-ammonia liquid hair colour in Medium Ash Brown. The listing describes a glossing, conditioning colour designed to enhance natural tone, with colour claimed to last up to 28 washes.
At a glance
- The listing claims a zero-ammonia conditioning colour that tones and glosses in one application.
- Colour is claimed to last up to 28 washes or shampoos.
- A gloss conditioner is described as moisturising and adding shine.
- The stated processing time is 20 minutes.
Reference price: £6.99
Price checked: 12 Nov 2026
View offerAhead of Black FridayExplore the selectionOften bought together
Pros and cons
Pros
- Combines colour and glossing in a single application, according to the listing.
- A wash-out duration of up to 28 washes is presented as a lower-commitment option than longer-lasting colour.
Technical specifications
9 specifications| Brand | Clairol |
|---|---|
| Shade | Medium Ash Brown |
| Manufacturer reference | 511/77-- |
| Form | Liquid |
|---|---|
| Hair type | All |
| Hair colour permanence | Permanent |
| Number of items | 1 |
| Country of origin | Germany |
| Package dimensions and weight | 16.3 x 7.8 x 5.2 cm; 190 g |
What to know before buying
- Follow the carton and leaflet. The supplied warning says to perform an allergy alert test 48 hours before use, not to use on anyone under 16, and not to use on irritated or damaged scalps or after previous reactions to hair colour or black henna. Avoid eye contact and do not use on eyelashes or eyebrows.
Listing details to confirm
The listing is inconsistent about permanence: it labels the product both permanent and semi-permanent, while describing the colour as washing away gradually and lasting up to 28 washes. Customer feedback also varies on the resulting shade, longevity and hair feel, so the advertised shade and durability may not match every experience.
Who is it for?
A good fit for
- Buyers seeking a Medium Ash Brown shade with a conditioning gloss step.
- People looking for a zero-ammonia colour option described as lasting up to 28 washes.
Less suited to
- Buyers who need assured permanent colour or a guaranteed exact result, as permanence details conflict and customer feedback on shade and longevity is mixed.
- Anyone with the allergy or scalp conditions identified in the product warning.
Customer reviews on Amazon
- 5 stars
61% 61% - 4 stars
14% 14% - 3 stars
12% 12% - 2 stars
4% 4% - 1 star
9% 9%
Customer feedback is mixed on the shade, with reports ranging from good grey coverage to results described as jet black with red tones. Opinions also differ on longevity and hair feel, including a report of soft, shiny hair and criticism of quality. For buyers choosing this ash-brown shade, the reported colour variation is important, while the positive feel report is not a guarantee. The overall ratings lean positive, but also include a meaningful spread of lower ratings.
Positive themes
- Some customers say it covers greys well.
- One customer notes hair feels soft and shiny after use.
Negative themes
- Some customers report the result turning jet black with red tones.
- Some describe the dye as poor quality.
Mixed feedback
- Customers disagree about colour outcome and how long it lasts.
- Hair texture experiences vary.
Frequently asked questions
How long does the colour last?
The listing claims up to 28 washes or shampoos, but elsewhere labels the colour permanent. Treat the stated duration and permanence as inconsistent listing information.
Does the formula contain ammonia?
The listing describes the colour as zero ammonia.
What shade is this?
The stated shade is Medium Ash Brown, reference 511/77.
What safety steps does the listing specify?
It says to follow the carton and leaflet and perform an allergy alert test 48 hours before use. It also warns against use on people under 16, on irritated or damaged scalps, or after previous reactions to hair colour or black henna.
Alternative options
eSalon Permanent Hair Colour & Hair Dye Kit - Personal Colourist for Up To 100% Grey Coverage, Ammonia-Free, All Hair Types
£27.50
Colour-Freedom Gloss Pro 150ml Dark Brown Semi-Permanent Hair Colour. Ultra-Shine Vegan Hair Colour Mask with PurePlex | Ammonia Free Colour Lasts Up To 6-10 Washes
£8.99
Clairol Nice'n Easy Crème Natural Looking Oil Permanent Hair Dye Infused
£4.74
Sapphire Elixir: Marine Collagen Liquid 10000mg with Hyaluronic Acid, Biotin, Silica, Vitamin B, C, D3, Sugar-Free for Skin, Hair, Nails, Joints, Muscles, 500ml
£34.99
Clairol Root Touch-Up Permanent Hair Dye
£4.86
Clairol NICE'N EASY Permanent Hair Dye - 6.5PB Lightest Latte Brown | Crème Pure Brunettes
£8.06
CORREXIKO Pure Marine Collagen & Hyaluronic Acid Capsules, 3-Month Supply | Supports hair, skin and nails with 2000mg hydrolysed peptides per serving, vitamin C for anti-ageing, joint and bone health
£69.00
Clairol Nice'n Easy Crème Natural Looking Oil Permanent Hair Dye Infused
£5.10
eSalon Permanent Hair Colour & Hair Dye Kit - Personal Colourist for Up To 100% Grey Coverage, Ammonia-Free, All Hair Types
£27.50
L’Oréal Paris Casting Crème Gloss Semi-Permanent Hair Dye, 360 Black Cherry | No-Ammonia, Radiant & Natural Colour, Lasting 32 Washes, 3x Glossier, 4x Silkier, Visibly Healthier, Easy Application
£6.89
Garnier Olia Hair Gloss 10Min Semi-Permanent Hair Color, Expensive Brunette | Enhances Shine & Deeply Conditions, Up To 72 Hour Mirror-Like Shine, Enriches Non-Colored Hair & Lasts For Up To 6 Washes
£8.09
Garnier Nutrisse Ultra Crème Permanent Nourishing Hair Dye, 3 Darkest Brown | Up to 100% Grey Coverage, Rich Long-Lasting 8-Week Colour, 5x Stonger, 2x Shiner Hair, No-Ammonia, Vegan Formula
£7.62
