1 / 7L'Oréal Paris Magic Retouch Permanent Root Concealer, 4 Dark Brown
L'Oreal Paris: L'Oréal Paris Magic Retouch Permanent Root Concealer is a gel hair-colour touch-up in shade 4 Dark Brown, intended for grey roots between colourings. The listing claims a 10-minute application and up to four weeks of coverage, while customer feedback reports a shorter duration of around 4–5 washes.
At a glance
- The listing describes a permanent gel colour for touching up grey roots between colourings.
- A 10-minute application and up to four weeks of root coverage are manufacturer claims, not guaranteed results.
- The listing says it is suitable for all hair types and textures, but separately advises against using it on highlighted hair.
Reference price: £10.99
Price checked: 12 Nov 2026
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Pros and cons
Pros
- Permanent root-colour format is aimed at covering regrowth rather than providing a temporary spray or powder finish.
- The listing claims application takes 10 minutes and includes an applicator brush for targeted use.
- The 95 g tube is described as a single-item pack.
Cons
- The manufacturer advises using it only on regrowth of three weeks or less, limiting its stated use to shorter regrowth.
Technical specifications
15 specifications| Brand | L'Oreal Paris |
|---|---|
| Colour | 4 Dark Brown |
| Product type | Permanent Root Concealer |
| Item form | Gel |
|---|---|
| Package information | Tube |
| Number of items | 1 |
| Alcohol-free claim | Alcohol Free |
| Material feature | Fading Resistance |
| Grey coverage | 100% Grey coverage |
|---|---|
| Application and claimed coverage duration | 10-minute application for up to 4 weeks of root coverage. |
| Hair type | All |
| Hair colour suitability | All Hair Colours |
| Hair colour permanence | Permanent |
| Full cure time | 10 Minutes |
| Country of origin | Belgium |
|---|
What to know before buying
Listing details to confirm
The listing claims up to four weeks of coverage, while customer feedback reports around 4–5 washes. Feedback also describes mixed grey coverage, including reports that the shade can be too dark, so consider the shade match and treat duration as variable. The manufacturer advises against use on highlighted hair, recommends application to dry hair, and says any mixed leftover colour should be discarded because it is effective for only 15 minutes.
Who is it for?
A good fit for
- People looking for a permanent dark-brown root touch-up for grey regrowth between colourings.
- Buyers who prefer a gel colour with a claimed 10-minute application and brush-assisted targeting.
Less suited to
- People with highlighted hair, as the manufacturer does not recommend this product for that use.
- Anyone needing coverage for regrowth beyond three weeks, which exceeds the manufacturer's stated recommendation.
Customer reviews on Amazon
- 5 stars
74% 74% - 4 stars
11% 11% - 3 stars
7% 7% - 2 stars
2% 2% - 1 star
6% 6%
Customer feedback highlights ease of use, speed, quality and natural-looking results, with some customers describing effective coverage of silver roots. However, grey coverage is mixed, and some find the dark shade too dark for their needs. Customers also disagree about value. This matters for a permanent root colour: the claimed four-week coverage is not the same as the reported experience of around 4–5 washes, so shade suitability and expected duration are worth considering.
Positive themes
- Customers describe the colour as effective and easy to use, with a natural appearance mentioned by some.
- Feedback highlights quick development, consistent with the listing's 10-minute application claim.
Mixed feedback
- Grey coverage receives mixed feedback, including reports that the colour is too dark for some users.
- Opinions on value for money are divided.
Frequently asked questions
How long does application take?
The manufacturer claims a 10-minute application. Customer feedback also mentions development in 10 minutes, but this does not establish an individual result.
How long does the root coverage last?
The listing claims up to four weeks, while customer feedback reports around 4–5 washes. Actual duration may differ.
Can I use it on highlighted hair?
The manufacturer says it is not recommended for highlighted hair.
Can leftover mixed colour be saved for another application?
No. The manufacturer says the mixed colour is effective for only 15 minutes and any unused mixture should be discarded.
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