IT Cosmetics CC+ Natural Matte Foundation, SPF 40, 32ml

IT Cosmetics CC+ Natural Matte is a full-coverage foundation with SPF 40 and a matte finish. The listing also claims hyaluronic acid hydration, shine reduction and sweat resistance, but customer feedback is mixed on whether its coverage and texture feel comfortable on the skin.

At a glance

Full-coverage CC cream with a natural matte finish and SPF 40, according to the listing.
Hyaluronic acid is listed in the formula, alongside claims of hydration and smoother-looking skin.
The manufacturer claims shine reduction, pore blurring and a sweatproof finish.

Price

£24.29Save 24%

Reference price: ~~£32.00~~

Price checked: 14 Nov 2026

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Pros and cons

Pros

Combines full coverage, a matte finish and SPF 40 in one complexion product.
The listing specifies an application approach: start at the centre of the face and blend outward, stippling for coverage.

Technical specifications

13 specifications

Identity
Brand	IT Cosmetics

Formula and use
Product type	CC Cream
Coverage	Full coverage
Finish	Natural Matte
Sun protection	SPF 40
Size	32ml
Featured ingredient	Hyaluronic acid
Claimed wear	Up to 24 Hour Wear
Claimed hydration	24hr hydration
Application	Apply 1-2 pumps to clean skin on face, neck & décolleté, Start at the centre & blend outward, Stipple for coverage.

Product details
Item model number	3605972809889
Package dimensions and weight	16.2 x 3.1 x 2.7 cm; 32 g
Country of origin	USA

What to know before buying

The manufacturer claims SPF 40 and up to 24-hour wear. These are product claims, not independently verified results. Apply as directed and do not treat foundation alone as a substitute for appropriate sun protection.
Customer feedback is mixed on coverage and texture. Some customers describe a pleasing result or formula, while others say it can look dry and cakey. Consider how a matte, full-coverage formula may suit your skin and preferred finish.

Who is it for?

A good fit for

Shoppers looking for a full-coverage foundation with a matte finish and SPF 40.
Those interested in a CC cream listing hyaluronic acid and hydration claims.

Less suited to

Those seeking a sheer or explicitly radiant finish.
Anyone who needs consistently comfortable results, since customer feedback on texture and coverage is mixed.

IT Cosmetics CC+ Natural Matte Foundation, SPF 40, 32ml · photo 2 — Additional product photo 2

Customer reviews on Amazon

3.7 / 5 · 245 ratings

5 stars52%52%
4 stars14%14%
3 stars9%9%
2 stars9%9%
1 star16%16%

Customer feedback is divided on coverage, texture and effectiveness. Some customers find the coverage beautiful or the formula pleasant, while others say it can make the face look dry and cakey. For buyers considering the listed full-coverage matte finish, this suggests that the result may depend on personal skin and finish preferences. The overall rating is mixed rather than conclusive about how it will perform for an individual.

Positive themes

Some customers describe the coverage as beautiful.
One customer describes the formula as lovely.

Negative themes

Some customers report that it makes the face look dry and cakey.
Some customers describe effectiveness as not great.

Mixed feedback

Customer opinions on coverage, texture and effectiveness vary.

Frequently asked questions

What coverage and finish does this CC cream claim?

The listing describes full coverage with a natural matte finish and shine reduction.

Does it contain sun protection?

The product is listed with SPF 40. The supplied page does not establish how it performs in use, so follow the product's directions for application and sun protection.

How does the listing suggest applying it?

It recommends applying 1-2 pumps to clean skin on the face, neck and décolleté, then blending from the centre outward and stippling for coverage.

What do customers report about the formula?

Feedback is mixed. Some customers like the coverage or formula, while others report a dry, cakey appearance and mixed experiences with texture and effectiveness.