1 / 7Aveda Pure Abundance Volumizing Shampoo, model VFL0010000
VFL0010000: Aveda Pure Abundance Volumizing Shampoo is presented as a cleanser for fine hair that removes product build-up and excess oil while aiming to add volume. Its gel texture lathers, and the listing describes an aroma with jasmine, peppermint, palmarosa and ylang-ylang.
At a glance
- The listing describes a soft gel that turns into a lather and is intended to enhance volume for fine hair.
- The stated purpose includes removing product build-up and excess oil.
- Amaranth seed extract is described as part of a botanical volumising blend intended to plump hair and reduce surface friction.
- The listed aroma includes jasmine, peppermint, palmarosa and ylang-ylang.
- The instructions say to massage into wet hair, rinse, and repeat as needed. A volumising conditioning rinse is suggested afterwards.
Reference price: £27.00
Price checked: 12 Nov 2026
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Pros and cons
Pros
- Targets fine hair and combines cleansing for excess oil and product build-up with a stated volume-enhancing aim.
- The botanical blend and named floral and plant aromas offer specific features for buyers who prefer scented haircare.
Cons
- The listing describes a fragranced product, which may not suit buyers seeking fragrance-free haircare.
Technical specifications
3 specifications| Brand | Aveda |
|---|---|
| Model | VFL0010000 |
| Dimensions listed | 4.6 x 4.6 x 18 cm; 200 g |
|---|
What to know before buying
- Aveda describes itself as 100% vegan, a Certified B Corp and Leaping Bunny Approved. These are manufacturer claims.
Who is it for?
A good fit for
- People with fine hair looking for a shampoo aimed at removing product build-up and excess oil while adding volume.
- Buyers who prefer a soft gel lather and a floral, plant-based aroma.
Less suited to
- Buyers seeking fragrance-free shampoo.
- Those who want a product specifically presented for a hair type other than fine hair.
Customer reviews on Amazon
- 5 stars
73% 73% - 4 stars
11% 11% - 3 stars
8% 8% - 2 stars
1% 1% - 1 star
7% 7%
Customer feedback is broadly favourable about effectiveness, volume, fragrance and how hair feels, with some also considering the shampoo expensive and others feeling it is worth the cost. That makes reported volume and scent useful points of interest for buyers considering this fine-hair formula, while the mixed value comments are relevant when weighing a premium-positioned haircare purchase. Aggregate ratings lean positive but include lower ratings, so they do not establish that every user will get the same results.
Positive themes
- Customers describe the shampoo as effective and report appreciating its volume-enhancing effect.
- Feedback also praises the scent and the way hair feels after use.
Negative themes
- Some customers consider it expensive.
Mixed feedback
- Opinions on value differ, with some customers saying it is worth the cost and others finding it expensive.
Frequently asked questions
What hair type is this shampoo intended for?
The listing presents it as a volumising shampoo for fine hair.
What does the shampoo claim to do?
It is described as removing product build-up and excess oil, with a botanical blend intended to plump hair and enhance volume.
How does the listing say to use it?
Massage it into wet hair and rinse. Repeat as needed. The listing suggests following with Volumizing Conditioning Rinse.
What aroma is described?
The listed Pure-Fume aroma includes jasmine, peppermint, palmarosa and ylang-ylang, among other flower and plant essences.
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