AVEDA Color Control Rich Shampoo, 50ml

AVEDA Color Control Rich Shampoo is a silicone-free shampoo for medium to thick colour-treated hair. The listing says it cleanses without stripping to help minimise fading and leaves hair soft and shiny, while customer feedback is positive about colour retention but mixed on hair-type compatibility and price.

At a glance

Formulated for medium to thick hair that is colour-treated, highlighted or chemically processed.
The listing says it cleanses gently without stripping, helping minimise colour fade.
The listed formula uses plant-derived ingredients and apricot oil, which the maker says helps nourish hair.
Vegan, Certified B Corp and Leaping Bunny Approved are claims made for Aveda.

Price

£18.90Save 30%

Reference price: ~~£27.00~~

Price checked: 12 Nov 2026

View offer

Pros and cons

Pros

Targeted at colour-treated, highlighted and chemically processed hair, with a stated aim of limiting wash-related fading.
Customer feedback reports pleasant fragrance and a soft, hydrated feel.
50ml size may suit buyers wanting a small-format option.

Cons

The 50ml format is small for regular use compared with a full-size shampoo.

Technical specifications

8 specifications

Identity
Brand	Aveda
Item model number	VFCJ010000

Dimensions and weight
Dimensions listed	4.6 x 4.6 x 18.1 cm; 200 g

Formula and use
Hair type	Medium to thick colour-treated hair types
Silicone status	Silicone Free
Naturally derived content	94% Naturally Derived*
Directions	Massage hair shampoo into wet hair from roots to ends. Rinse. Follow with Color Control Conditioner and Leave-In Treatment.
Origin	USA

What to know before buying

Listing details to confirm

The maker recommends massaging into wet hair from roots to ends, rinsing, then following with Color Control Conditioner and Leave-In Treatment. The listing describes the shampoo as formulated for medium to thick hair, while customer feedback reports mixed compatibility across hair types.

Who is it for?

A good fit for

People with medium to thick colour-treated hair looking for a shampoo intended to help preserve colour.
People with highlighted or chemically processed hair who prefer a silicone-free formula.
Buyers wanting a small 50ml format before choosing a larger bottle.

Less suited to

People seeking a shampoo specifically formulated for fine or medium-to-fine hair, as this listing specifies medium to thick hair.
Buyers looking for a larger bottle for frequent use.

AVEDA Color Control Rich Shampoo, 50ml · photo 2 — Additional product photo 2

Customer reviews on Amazon

4.4 / 5 · 364 ratings

5 stars79%79%
4 stars6%6%
3 stars4%4%
2 stars3%3%
1 star8%8%

Customer feedback highlights perceived colour retention, including a report of slower fading on red colour-treated hair, as well as pleasant fragrance and soft, hydrated hair feel. Views on price and suitability across hair types are mixed. These experiences are relevant to the shampoo’s colour-care positioning, but do not establish results for every hair type or routine.

Positive themes

Customers report that the shampoo helps retain colour in dyed or highlighted hair.
Feedback also praises its fragrance and the soft feel it leaves in hair.

Negative themes

Some customers consider it expensive.

Mixed feedback

Opinions differ on how well it suits different hair types.
Feedback about moisturising performance is mixed.

Frequently asked questions

Who is AVEDA Color Control Rich Shampoo intended for?

The listing identifies medium to thick colour-treated hair, including highlighted and chemically processed hair.

Does this shampoo claim to help reduce colour fading?

Yes. The maker says it cleanses without stripping and is designed to minimise fading and washout. These are product claims, not independently verified results.

How do you use it?

Massage into wet hair from roots to ends, then rinse. The listing recommends following with Color Control Conditioner and Leave-In Treatment.

What is the listed bottle size?

The title gives a 50ml size.