Aesthetic Intelligence: Business and Sensory Experience Paperback
Paperback: Aesthetic Intelligence by Pauline Brown is a business book about applying sensory awareness to brand-building and customer experiences. It outlines four learnable skills and offers research, strategies and practical exercises, drawing on the author's experience in the luxury goods sector.
At a glance
- Connects aesthetic judgement and sensory experiences with brand differentiation and business value.
- Presents four skills the book describes as learnable, with strategies and practical exercises.
- Aimed at executives, entrepreneurs and other professionals working on products, services or customer experiences.
Pros and cons
Pros
- The practical-exercise approach may help readers apply the book's ideas to their own business work.
- The discussion spans brand strategy, leadership and customer experience rather than focusing only on luxury products.
Technical specifications
8 specifications| Publisher | Harper Business |
|---|---|
| Publication date | 9 Jan. 2020 |
| Language | English |
| Print length | 288 pages |
| ISBN-10 | 0062883305 |
| ISBN-13 | 978-0062883308 |
| Weight listed | 431 g |
|---|---|
| Dimensions | 15.24 x 2.46 x 22.86 cm |
Who is it for?
A good fit for
- Business leaders and entrepreneurs interested in how sensory experiences shape brands.
- Readers seeking a practical introduction to aesthetic judgement in business.
Less suited to
- Readers looking for a technical textbook or a narrow guide to one business function.
Customer reviews on Amazon
- 5 stars
73% 73% - 4 stars
13% 13% - 3 stars
9% 9% - 2 stars
4% 4% - 1 star
1% 1%
Aggregate ratings lean strongly towards five-star reviews, while a smaller spread of lower ratings shows that readers did not respond uniformly. The figures do not reveal specific praise or complaints, so they cannot establish how well the book's business advice or exercises work for an individual reader.
Frequently asked questions
What is Aesthetic Intelligence about?
It explores how businesses can use sensory experience and aesthetic judgement to differentiate brands and create customer experiences.
Does the book include practical guidance?
The listing describes research, strategies and practical exercises focused on four skills for developing and applying aesthetic intelligence.
Who is the book aimed at?
The listing identifies executives, entrepreneurs and other professionals as intended readers.
