Digital Marketing All-In-One For Dummies, 2nd Edition
Edition: Digital Marketing All-In-One For Dummies is an 800-page English-language guide covering online marketing planning, social media, content, customer experience, influencers, artificial intelligence and measuring marketing return on investment. Its broad scope suits readers building an overall digital strategy, though the substantial length may be more than needed for a narrow topic.
At a glance
- Covers planning and refining an online marketing plan, as well as social media and audience engagement.
- The listing describes coverage of content creation, customer experience, influencer marketing and artificial intelligence.
- Includes guidance on marketing return on investment and turning prospects into customers.
Often bought together
Pros and cons
Pros
- Broad coverage makes it a potential single-volume starting point across several areas of digital marketing.
- The listed 800-page length allows space for a wide range of topics and strategies.
Technical specifications
9 specifications| Publisher | For Dummies |
|---|---|
| Edition | 2nd |
| Publication date | 12 Jan. 2023 |
| Language | English |
| Print length | 800 pages |
| ISBN-10 | 1119931959 |
| ISBN-13 | 978-1119931959 |
| Weight listed | 1.04 kg |
|---|---|
| Dimensions | 18.54 x 4.83 x 23.11 cm |
Who is it for?
A good fit for
- Readers developing or refining a broad digital marketing plan.
- Marketers looking for an introductory reference across social media, content, customer experience and online marketing measurement.
Less suited to
- Readers seeking a short guide focused on only one digital marketing channel or task.
Customer reviews on Amazon
- 5 stars
75% 75% - 4 stars
16% 16% - 3 stars
5% 5% - 2 stars
0% 0% - 1 star
4% 4%
Customer feedback describes the book as a useful overview of digital marketing, with one customer saying it covers more than needed and another noting specific tools to use. That suggests its breadth may help readers seeking a general reference, while those after a narrow, quick answer could find the scope extensive. Aggregate ratings are mostly five-star, but do not identify which topics readers liked or explain individual experiences.
Positive themes
- Customers describe it as a good overview and useful, with specific tools mentioned.
Mixed feedback
- One customer considered the coverage more than needed, which may matter to readers seeking a focused guide.
Frequently asked questions
What topics does the book cover?
The listing describes coverage of online marketing plans, social media, content, customer experience, influencers, AI and marketing ROI.
How long is this edition?
The listed print length is 800 pages.
Who may find it useful?
It may suit readers seeking broad guidance across digital marketing, rather than a concise resource on just one channel.
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