1 / 7Dimplex Detroit Deluxe Optiflame Freestanding Electric Fire
The Dimplex Detroit Deluxe Optiflame is a freestanding electric fire with adjustable flame effects and a choice of 1kW or 2kW heat settings. Its flame effect can run independently of the heater, while the thermostatic control is described as switching the heater on and off to maintain the selected room temperature.
At a glance
- Freestanding design is intended to sit against a flat surface without a traditional fireplace or flue.
- Optiflame effect is described as multicoloured, with adjustable intensity and a pulsating effect.
- Choose between 1kW and 2kW heat output. The thermostat is described as cycling the heater to maintain the selected temperature.
- The flame effect can operate without heat for ambience when heating is not needed.
- The remote requires the fire to be switched on manually before it will operate.
Reference price: £300.00
Price checked: 14 Nov 2026
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Pros and cons
Pros
- Independent flame effect allows use for ambience without running the heater.
- Two selectable heat settings and thermostatic control offer flexibility for occasional top-up warmth.
- Freestanding format avoids the need for a traditional fireplace or flue, according to the listing.
- The manufacturer lists both pebble and coal fuel beds and a remote control as included components.
Technical specifications
22 specifications| Brand | Dimplex |
|---|---|
| Model | Detroit Freestanding Fire |
| Heat output | 2000 Watts |
|---|---|
| Power configuration | Corded Electric |
| Listed special features | Adjustable Flame, Adjustable Thermostat, LED Flame Effect, Remote Control, Safety Shut Off |
| Dimensions listed | 22.9D x 61.9W x 67H centimetres |
|---|---|
| Weight listed | 11 Kilograms |
| Orientation | Forward-facing |
| Material listed | Alloy Steel, Plastic |
|---|---|
| Finish | Polished Chrome effect |
| Colour | Silver |
| Shape | Rectangular |
| Ventilation type | Vent Free |
|---|---|
| Heating coverage | 46 square feet |
| Heating element | electric |
| Power consumption | 10 Watts |
| Remote battery | 1 CR2032 batteries required. (included) |
| Chamber depth | 24 Centimetres |
| Assembly | No assembly required |
| Warranty type | Limited |
| Model number | 500001031 |
| Country of origin | China |
What to know before buying
Listing details to confirm
The listing is inconsistent about appearance, with the title describing Chrome/Black and the details giving Silver, while the feature copy describes a black frame with chrome trim. It also lists a 2kW heat output but separately describes 1kW and 2kW settings, and gives 10 Watts as power consumption despite describing a 1kW/2kW heater. Confirm the intended finish and clarify the power-consumption figure before purchase. The stated 46 square feet of heating coverage is a listing claim, not independently verified.
What’s in the box
Included- Main fire
- Pebble fuel bed
- Coal fuel bed
- Remote control
Who is it for?
A good fit for
- Buyers wanting a freestanding decorative fire that can sit against a flat surface without a traditional fireplace.
- Those seeking optional 1kW or 2kW top-up heating alongside an independently usable flame effect.
- People who want adjustable flame intensity, a thermostat and remote operation, and can switch the unit on manually first.
Less suited to
- Buyers needing a clearly specified heating coverage for a particular room, as the listing's coverage figure should be confirmed.
- Those who need the remote to start the fire without first switching it on manually.
- Buyers who require an unambiguous finish or power-consumption specification without checking the listing.
Customer reviews on Amazon
- 5 stars
66% 66% - 4 stars
18% 18% - 3 stars
7% 7% - 2 stars
4% 4% - 1 star
5% 5%
Customer feedback highlights the flame appearance, overall look, heat output and ease of installation. This aligns with the listing's adjustable flame effect and selectable heat settings, although those product claims do not establish how well the fire heats any particular room. Feedback also includes lower star ratings, so positive impressions are not universal.
Positive themes
- Customers describe the flame effect and appearance positively.
- Feedback appreciates the heat output and mentions adjustable temperature settings.
- Customers report that installation is easy.
Frequently asked questions
Can the flame effect run without heat?
Yes. The listing says the flame effect works independently of the heater, so it can be used without heating.
What heat settings does it offer?
The feature text describes a choice of 1kW or 2kW. The details table also states a 2000 Watts heat output, so confirm the available settings on the selected listing.
Can the remote switch the fire on from standby?
The listing says the fire must first be switched on manually for the remote control to work.
Does it need a traditional fireplace or flue?
It is described as a freestanding unit that sits against a flat surface without a traditional fireplace or flue.
Alternative options
Dimplex Cheriton Deluxe Optiflame Freestanding Electric Fire, Brass and Black Free Standing LED Flame Effect Electric Fireplace with Variable Flame Brightness, Coal Fuel Bed, Adjustable 2kW Heater
£250.00
Dimplex Clement 2KW Optiflame Inset Electric Fire, Black | Inset and freestanding electric fire, 2kW log effect LED fuel bed, thermostat, safety cut-out, overheat protection
£176.00
Dimplex Helmsdale Optiflame 2KW Inset Electric Fire - Chrome | LED flame with adjustable brightness, 9cm recess depth, 1kW/2kW heat. Choice of flame colours.
£273.60
Endeavour Fires Roxby Inset Electric Fire, Black Trim and Fret | 1–2kW Heater, 5-Level LED Flame, Coal Effect, LCD Remote, 7-Day Timer, Thermostat, Spacer Not Included
£199.98
Warmlite Whitby 2kW LED Electric Fire Inset with Remote Control, 2000W, Brass, WL45049
£158.98
FLAMEKO Verona 16 inch Inset Electric Fire, Bauhaus Fret, Chrome Trim | Fits a Standard 16 inch Fireplace Opening, 2kW Heater (1kW/2kW), 9 Flame Colours, Log Set & Black Chips, Remote Control
£159.97
