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Product guide

Aveda Be Curly Advanced Shampoo, model VAAN010000

VAAN010000: Aveda Be Curly Advanced Shampoo is a sulfate-free, silicone-free cleanser described for curly, coily and wavy hair. Its listing says it moisturises while removing build-up without stripping, with frizz protection claimed when paired with the matching conditioner.

At a glance

  • Described as suitable for curly, coily and wavy hair.
  • Listing claims gentle cleansing and removal of build-up without stripping hair.
  • Frizz and humidity protection is specifically claimed when used with Be Curly Advanced Conditioner.
  • Contains a plant-protein-derived peptide and kokum seed butter, according to the listing.
  • Aveda describes itself as 100% vegan, Certified B Corp and Leaping Bunny Approved.
Price
£65.43Save 39%

Reference price: £108.00

Price checked: 14 Nov 2026

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Often bought together

Pros and cons

Pros

  • Sulfate-free and silicone-free formula, as stated in the product title.
  • The intended hair types and rinse-off use are clearly specified.
  • Kokum seed butter is described as providing slip and detangling support.

Technical specifications

3 specifications
Identity
BrandAveda
ModelVAAN010000
Dimensions and weight
Dimensions listed8.3 x 8.3 x 25.3 cm; 1 kg

What to know before buying

Listing details to confirm

The listing says the shampoo can moisturise and remove build-up without stripping, while customer feedback is divided on moisturising and effectiveness. Frizz protection is claimed for use with the matching conditioner, not the shampoo alone.

Who is it for?

A good fit for

  • People with curly, coily or wavy hair looking for a sulfate-free, silicone-free shampoo.
  • Shoppers interested in a cleanser described as removing build-up without stripping, and willing to follow with conditioner for the stated frizz-shield claim.

Less suited to

  • People seeking a product with customer feedback that consistently confirms its moisturising effect or overall effectiveness.
Aveda Be Curly Advanced Shampoo, model VAAN010000 · photo 2
Additional product photo 2

Customer reviews on Amazon

4.6 / 5 · 612 ratings
  • 5 stars80%80%
  • 4 stars9%9%
  • 3 stars5%5%
  • 2 stars3%3%
  • 1 star3%3%

Customer feedback highlights curl definition and a pleasant scent. Reports on moisturising and effectiveness are mixed, ranging from hydrated, soft curls to little perceived moisturising benefit. For buyers choosing this shampoo for moisture as well as cleansing, that disagreement matters: its listing claims hydration, but feedback does not consistently reflect that experience.

Positive themes

  • Customers report curl definition and a pleasant scent.

Mixed feedback

  • Customer reports differ on whether it moisturises curls.
  • Feedback is mixed on how well the shampoo works.

Frequently asked questions

What hair types is this shampoo intended for?

The listing names curly, coily and wavy hair.

Is it sulfate-free and silicone-free?

Yes. Both qualities are stated in the product title.

Does the shampoo alone provide the stated frizz protection?

The listing attaches its humidity and frizz-shield claim to use with Be Curly Advanced Conditioner.

How does the listing say to use it?

Massage into wet hair and scalp, rinse, then follow with Be Curly Advanced Conditioner.

Aveda Be Curly Advanced Shampoo, model VAAN010000 · photo 3
Additional product photo 3

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