1 / 7Aveda Be Curly Advanced Shampoo, model VAAN010000
VAAN010000: Aveda Be Curly Advanced Shampoo is a sulfate-free, silicone-free cleanser described for curly, coily and wavy hair. Its listing says it moisturises while removing build-up without stripping, with frizz protection claimed when paired with the matching conditioner.
At a glance
- Described as suitable for curly, coily and wavy hair.
- Listing claims gentle cleansing and removal of build-up without stripping hair.
- Frizz and humidity protection is specifically claimed when used with Be Curly Advanced Conditioner.
- Contains a plant-protein-derived peptide and kokum seed butter, according to the listing.
- Aveda describes itself as 100% vegan, Certified B Corp and Leaping Bunny Approved.
Often bought together
Pros and cons
Pros
- Sulfate-free and silicone-free formula, as stated in the product title.
- The intended hair types and rinse-off use are clearly specified.
- Kokum seed butter is described as providing slip and detangling support.
Technical specifications
3 specifications| Brand | Aveda |
|---|---|
| Model | VAAN010000 |
| Dimensions listed | 8.3 x 8.3 x 25.3 cm; 1 kg |
|---|
What to know before buying
Listing details to confirm
The listing says the shampoo can moisturise and remove build-up without stripping, while customer feedback is divided on moisturising and effectiveness. Frizz protection is claimed for use with the matching conditioner, not the shampoo alone.
Who is it for?
A good fit for
- People with curly, coily or wavy hair looking for a sulfate-free, silicone-free shampoo.
- Shoppers interested in a cleanser described as removing build-up without stripping, and willing to follow with conditioner for the stated frizz-shield claim.
Less suited to
- People seeking a product with customer feedback that consistently confirms its moisturising effect or overall effectiveness.

Customer reviews on Amazon
- 5 stars
80% 80% - 4 stars
9% 9% - 3 stars
5% 5% - 2 stars
3% 3% - 1 star
3% 3%
Customer feedback highlights curl definition and a pleasant scent. Reports on moisturising and effectiveness are mixed, ranging from hydrated, soft curls to little perceived moisturising benefit. For buyers choosing this shampoo for moisture as well as cleansing, that disagreement matters: its listing claims hydration, but feedback does not consistently reflect that experience.
Positive themes
- Customers report curl definition and a pleasant scent.
Mixed feedback
- Customer reports differ on whether it moisturises curls.
- Feedback is mixed on how well the shampoo works.
Frequently asked questions
What hair types is this shampoo intended for?
The listing names curly, coily and wavy hair.
Is it sulfate-free and silicone-free?
Yes. Both qualities are stated in the product title.
Does the shampoo alone provide the stated frizz protection?
The listing attaches its humidity and frizz-shield claim to use with Be Curly Advanced Conditioner.
How does the listing say to use it?
Massage into wet hair and scalp, rinse, then follow with Be Curly Advanced Conditioner.

Alternative options

AVEDA Be Curly Advanced Conditioner | Moisturising Curly Hair Conditioner for Coily, Wavy Hair | Fights Frizz | Silicone Free
£22.75

HAIR BURST Curl Defining Shampoo & Conditioner - Wavy & Curly Hair 2x350ml | Sulphate free & CGM approved with amino acids, almond extract & cherry oil - curl enhancing, frizz control & moisturising
£23.95

Eve Curls, Curly Hair Shampoo and Conditioner Set for Wavy Hair, 2x200ml | 2x6.8fl oz, Cleanse and Condition, Deep Moisture & Detangling, Sulphate & Silicone Free, For Wavy, Curly & Coily Hair 2A-4C
£25.99

AVEDA Pure Abundance Volumizing Shampoo | Shampoo For Fine Hair | Removes Product Build-Up And Excess Oil
£18.90

Eve Curls, Curly Hair Shampoo, Conditioner and Curl Cream Set, 3x200ml | 3x6.8fl oz, Curl Shampoo, Curl Conditioner & Curl Defining Cream, Sulphate & Silicone Free, For Wavy and Curly Hair 2A-4C
£36.99

Moroccanoil Moisture Repair Shampoo
£20.50

OLAPLEX N°.5 Bond Maintenance™ Strengthening Conditioner | Repair, 250 mL | For Medium-To-Coarse Hair; Color-Safe, Sulfate-Free Formula For All Hair Types And Textures
£19.99

Scandinavian Biolabs Bio-Pilixin® Hairline Booster | 15 ml | Vegan activation formula with massaging applicator targets edges and supports fuller-looking density at the temples
£35.00

Grown Alchemist + Tomorrowland 500ml, Sulphate-Free Shampoo for All Hair Types, Cleansing Shampoo, Hydrating Hair Cleanser with Signature Elixir of Life Fragrance
£35.00

Only Curls Cleansing Co-Wash 250ml | Non-foaming 2-in-1 cleanser and conditioner with avocado, marula and castor oils for dry, frizz-prone curls
£15.30

Percy & Reed Volumising Shampoo, Conditioner 2x250ml & Hair Mousse 50ml, 3-Piece Volumising Set
£37.68

Only Curls All Curl Cleanser 300ml | Sulphate-free foaming shampoo with avocado and kukui oils to cleanse gently, hydrate and reduce frizz
£15.30
























