Sure Invisible Pure Antiperspirant Roll-On, 50 ml

Sure Invisible Pure is an alcohol-free antiperspirant roll-on with a fresh, light scent. The listing claims up to 72 hours of sweat and odour protection, but its title conflicts on product format and pack quantity, so confirm the exact selected item before buying.

At a glance

Alcohol-free formula with a fresh, light scent, according to the listing.
The manufacturer claims 72-hour protection against sweat and odour.
The page gives 50 ml as the item volume.

Price

£30.25Save 15%

Reference price: ~~£35.59~~

Price checked: 14 Nov 2026

View offer Ahead of Black FridayExplore the selection

Often bought together

Sure Men Maximum Protection Clean Scent Antiperspirant Deodorant Cream Stick with 3x stronger* sweat protection for 96 hour sweat and odour protection 45 ml, Pack of 6

£20.49

Pros and cons

Pros

The roll-on application is described with instructions for applying evenly to dry underarms.
The alcohol-free claim may suit shoppers seeking a formula described that way.

Technical specifications

9 specifications

Identity
Brand	Sure

Formula and application
Form	Cream
Application method	Roll-on
Scent	Fresh and Light Scent
Alcohol-free claim	Alcohol Free
Target audience	Women
Stated body area	Neck

Size and protection
Item volume	50 Millilitres
Claimed protection	72H Nonstop Sweat and Odour Protection, Fresh and Light Scent

What to know before buying

The 72-hour protection is a manufacturer claim, not an independently verified performance result.
Apply to dry underarms as directed. Avoid contact with eyes and broken skin. The description also says not to apply to irritated or damaged skin and to stop use if irritation develops.

Listing details to confirm

The listing is inconsistent: its title calls the product both a stick and a roll-on and says pack of 12, while product details specify roll-on application, one item and 50 ml. Other description text refers to a stick. Check the selected product format and quantity before ordering.

Who is it for?

A good fit for

Shoppers seeking an alcohol-free antiperspirant in a fresh, light scent.
Buyers who prefer roll-on application, provided the selected listing confirms that format.

Less suited to

Shoppers who need a confirmed multi-pack quantity or a specific stick format without checking the selected listing.

Sure Invisible Pure Antiperspirant Roll-On, 50 ml · photo 2 — Additional product photo 2

Customer reviews on Amazon

4.5 / 5 · 159 ratings

5 stars79%79%
4 stars8%8%
3 stars3%3%
2 stars5%5%
1 star5%5%

Customer feedback describes the deodorant as effective and good value. That may matter to buyers seeking everyday sweat and odour protection, although the claimed 72-hour duration is a listing claim and the feedback summary does not establish how well it performs in particular conditions. The aggregate ratings are mostly in the highest category, but a smaller share is spread across lower ratings, so experiences are not uniform.

Positive themes

Customer feedback characterises it as effective.
Customer feedback describes it as good value for money.

Frequently asked questions

Is this a stick or a roll-on?

The listing conflicts: the title says both stick and roll-on, and the description also refers to a stick, while the application method is stated as roll-on. Confirm the format on the selected listing.

How much product is listed?

The item volume is given as 50 Millilitres. The title says pack of 12, but details state one item, so confirm the quantity before buying.

Does it claim 72-hour protection?

Yes. The listing claims 72-hour sweat and odour protection. This is a manufacturer claim rather than an independently verified result.

How should it be applied?

The roll-on directions say to apply evenly to dry underarms. Avoid contact with eyes and broken skin, and do not apply to irritated or damaged skin.