Sudocrem Care & Protect Assuraderm Cream, 100g

Sudocrem Care & Protect Assuraderm is a 100g cream described for preventing incontinence-associated dermatitis and nappy rash. Its listing says it forms a protective barrier and can be used beneath incontinence pads without blocking their absorption.

At a glance

Listed for prevention of incontinence-associated dermatitis and nappy rash.
The listing describes a triple-action formula that forms a barrier, conditions skin and guards against infection.
Can be used under incontinence pads, according to the listing, without blocking pad absorption.
Described as hypoallergenic and dermatologically tested, and free from alcohol, latex and parabens.

Price

£6.60Save 34%

Reference price: ~~£9.99~~

Price checked: 12 Nov 2026

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Often bought together

Sudocrem® Sudosalve™ Nappy Rash Cream 25g (Pack of 1)

£4.27

Sudocrem® Antiseptic Healing Cream, Zinc Oxide Cream, 400g | For Nappy Rash, For Eczema, For Acne, For Minor Burns, Pack of 1

£9.00

Pros and cons

Pros

A stated barrier-care use for both incontinence-associated dermatitis and nappy rash.
Pad-compatible use is specifically claimed, which may suit care routines involving incontinence pads.
Unscented cream with Vitamin B5 and Vitamin E listed as active ingredients.

Technical specifications

9 specifications

Identity
Brand	Sudocrem

Product details
Form	Cream
Listed weight	0.12 Kilograms
Item volume	100 Millilitres
Intended age range	Adult
Active ingredients	Vitamin B5 Vitamin E
Free from	Alcohol Free, Latex Free, Paraben Free
Scent	Unscented
Benefits	Relieves Skin Irritation, Soothing

What to know before buying

Listing details to confirm

The directions say to apply a thin layer to clean, dry skin using clean, dry hands and not to use on broken skin. For external use only. The listing also mentions lanolin in a separate ingredients statement, while the active-ingredients field names Vitamin B5 and Vitamin E.

Who is it for?

A good fit for

Adults seeking a barrier cream for prevention of incontinence-associated dermatitis.
Care routines involving incontinence pads, where the listed pad-absorption claim is relevant.
Those looking for a cream also listed for nappy-rash prevention.

Less suited to

People needing a product for broken skin, as the directions say not to use it there.
Buyers seeking treatment rather than prevention, since the specific Care & Protect claims supplied focus on prevention.

Sudocrem Care & Protect Assuraderm Cream, 100g · photo 2 — Additional product photo 2

Customer reviews on Amazon

4.7 / 5 · 48 ratings

5 stars80%80%
4 stars14%14%
3 stars6%6%
2 stars0%0%
1 star0%0%

The supplied evidence contains aggregate ratings but no written customer feedback. The rating distribution is predominantly five-star, with a smaller four- and three-star share. This gives a generally favourable but limited indication of customer sentiment, not evidence about specific performance or reasons for ratings. The listing's pad-use and prevention claims remain manufacturer statements.

Frequently asked questions

What is Sudocrem Care & Protect Assuraderm intended for?

The listing describes it for prevention of incontinence-associated dermatitis and nappy rash.

Can it be used with incontinence pads?

The listing says it can be used beneath pads without blocking their absorption.

How should it be applied?

The directions say to apply a thin, even layer to clean, dry skin with clean, dry hands. Do not use on broken skin.

What ingredients are listed?

Vitamin B5 and Vitamin E appear in the active-ingredients field. A separate ingredients statement also names lanolin, so check the product label for the full ingredient list.