# JOVELL AA Semicircular Nursing Pillow

JOVELL AA is a semicircular nursing pillow with a cotton outer cover and polyester lining and fill. Its widened curved centre is intended to support breastfeeding and bottle feeding, with other awake-time uses listed for older babies.

- [Original product page](https://bargainpostbox.co.uk/product/jovell-aa-semicircular-nursing-pillow)
- [View offer](https://bargainpostbox.co.uk/visit/jovell-aa-semicircular-nursing-pillow)
- Market: UK
- Language: en-GB
- Currency: GBP
- Brand: JOVELL
- Model: AA
- Category: Baby > Baby Feeding & Food > Baby Feeding Equipment
- Price: 22.09 GBP
- Previous price: 25.99 GBP
- Discount: 15%
- Price checked: 2026-11-12T14:44:28.000Z
- Rating: 4.6 / 5
- Reviews: 205

Prices and deal status are the latest recorded data, not a guarantee of availability. Confirm the price and availability with the store.

## At a glance

- Widened curved centre is designed to sit around the waist and bring baby closer during feeding.
- The listing describes support for breastfeeding positions and bottle feeding.
- Belt-less design is intended to make placement easier. The listing also says the sides are widened to rest the arms and back.
- The listing gives age-stage uses from feeding at 0+ months through sitting at 9+ months, subject to awake, supervised use.

## Pros

- Cotton outer cover with polyester lining and fill.
- Both cover and core are stated to be machine washable.
- A single pillow is listed for breastfeeding, bottle feeding and several awake-time support activities.

## Specifications

### Identity
- Brand: JOVELL
- Model: AA
### Dimensions and form
- Form factor: Semicircular
- Dimensions: 60cm x 15cm x 45cm
### Materials and care
- Material listed: Outer Cover \(Shell\): 100% Cotton Inner Cover \(Lining\): 100% Polyester Fill: 100% Polyester
- Fill material: Polyester
- Care: Both the cover and core are machine washable.
### Use
- Listed age stages: feeding \(0+ months\), propping \(3+ months\), tummy time \(6+ months\), and sitting \(9+ months\)
- Use restriction: NOT for sleep, adult supervision required and For awake feeding only.

## Before you buy

- Use only for awake-time feeding and keep an adult supervising. It is explicitly not for sleep. The listing recommends fluffing and shaking after unpacking, allowing 24-48 hours to expand, and washing the cover before first use.

## A good fit for

- Parents seeking a semicircular cushion for breastfeeding or bottle feeding.
- Buyers looking for a machine-washable cover and core, with additional listed uses during supervised awake time.

## Less suited to

- Anyone seeking a pillow for a baby's sleep or unattended use.
- Buyers who need a belt or strap, as the listed design is belt-less.

## Customer feedback

Customer feedback highlights perceived quality, support and value, with the supplied summary mentioning hands-free feeding and one customer saying the pillow helped with reflux. Those reports may matter to parents seeking feeding support, but they do not establish a reflux benefit or guarantee a hands-free setup. The aggregate ratings are mostly five-star, while a smaller share is lower-rated, so experiences are not uniform.
- Positive themes: Customers are reported to appreciate the pillow's quality and supportive feel.
- Positive themes: The supplied feedback describes it as good value for money.

## Frequently asked questions

### Can this pillow be used for a baby to sleep?
No. The listing says it is not for sleep and is for awake feeding only, with adult supervision required.
### What are the pillow dimensions?
The listing gives its size as 60cm x 15cm x 45cm.
### Can the cover and pillow core be washed?
The listing says both the cover and core are machine washable. It recommends washing the cover before first use.
### How long should it expand after unpacking?
The listing advises fluffing and shaking it, then allowing 24-48 hours to fully expand.

## Alternative options

- [Niimo® Nursing Pillow – Baby Feeding Pillow for Breastfeeding \| 15.5 x 39 cm, 100% Cotton Cover, OEKO-TEX® Standard 100, Breathable & Machine Washable, Ideal for Breast or Bottle Feeding](https://bargainpostbox.co.uk/visit/jovell-aa-semicircular-nursing-pillow)
- [Bubblin Nursing Pillow for Breastfeeding, Removable Cover, Clouds \| 100% cotton, OEKO-TEX certified, Hidden zip closure, Polyester fibre filling, Ergonomic support, Hands-free feeding](https://bargainpostbox.co.uk/visit/jovell-aa-semicircular-nursing-pillow)
- [Momcozy Nursing Pillow, Ergonomic Breastfeeding Support, Pink \| Safety Guard For Baby, Comfortable Feeding Positions For Parents, Versatile Use For Bottle Feeding, Removable Cotton Cover](https://bargainpostbox.co.uk/visit/jovell-aa-semicircular-nursing-pillow)
- [A to Z Home Nursing Pillow, U-Shaped Breastfeeding Feed Cushion \(Safari\) \| U-Shaped Breastfeeding Pillow with 2 Cotton Covers, Waterproof Liner, Waist & Shoulder Straps, Pocket & Head Rest](https://bargainpostbox.co.uk/visit/jovell-aa-semicircular-nursing-pillow)
- [LivinEase Nursing Pillow for Breastfeeding, Removable Cover, Jungle \| 100% cotton, OEKO-TEX certified, Hidden zip closure, Polyester fibre filling, Ergonomic support, Hands-free feeding](https://bargainpostbox.co.uk/visit/jovell-aa-semicircular-nursing-pillow)
- [Nursing Pillow for Breastfeeding Baby, Firm 40D Foam, Back Support & Strap \| Firm, flat 40D foam supports baby at feeding height, while the backrest and adjustable strap help you sit more comfortably](https://bargainpostbox.co.uk/visit/jovell-aa-semicircular-nursing-pillow)
- [KAKIBLIN Nursing Pillow, Inflatable Breastfeeding Pillows \| Hands-Free Feeding Pillow for Back Pain Relief with Waist Strap, Travel Nursing Breastfeeding for Baby Girl and Boy](https://bargainpostbox.co.uk/visit/jovell-aa-semicircular-nursing-pillow)
- [momcozy Memory Foam Nursing Pillow, High-Rebound Support, Cotton Pink \| Innovative Safety Guard For Baby, Balanced Firmness And Softness, Secure Adjustable Strap, Gentle Removable Cotton Cover](https://bargainpostbox.co.uk/visit/jovell-aa-semicircular-nursing-pillow)
- [Bubblin Nursing Pillow for Breastfeeding, Removable Cover, Star \| 100% cotton, OEKO-TEX certified, Hidden zip closure, Polyester fibre filling, Ergonomic support, Hands-free feeding](https://bargainpostbox.co.uk/visit/jovell-aa-semicircular-nursing-pillow)
- [OPAFOBEF Memory Foam Nursing Pillow, Extra Wide & Thickened Breastfeeding Pillow with 53cm Adjustable Waist Strap, Raised Baby Feeding Support Pillow with Removable Washable Cover, Waterproof Backing](https://bargainpostbox.co.uk/visit/jovell-aa-semicircular-nursing-pillow)
- [Topchances Pregnancy Pillow,Nursing Pillow Multifunctional Breastfeeding Pillow with 100% Cotton Pillowcase U Shaped Pregnancy Pillow,Gifts for Moms-Washable Breastfeeding Pillows \(Animal World\)](https://bargainpostbox.co.uk/visit/jovell-aa-semicircular-nursing-pillow)
- [Bubblin Nursing Pillow for Breastfeeding, Removable Cover, Jelly Fish \| 100% cotton, OEKO-TEX certified, Hidden zip closure, Polyester fibre filling, Ergonomic support, Hands-free feeding](https://bargainpostbox.co.uk/visit/jovell-aa-semicircular-nursing-pillow)

## Add-ons

- [GLLQUEN BABY Muslin Squares Cloth for Baby 6pack 70cm x 70cm \| Cotton Burp Cloths for Newborn, Absorbent & Breathable and Ideal to Clean, Wipe & Cover Newborns\(Coffee\)](https://bargainpostbox.co.uk/visit/jovell-aa-semicircular-nursing-pillow)
- [Lansinoh HPA Lanolin Nipple Cream - 40ml - Breastfeeding Essentails \| Sore Nipples Cracked Skin Breast Feeding Tasteless & Odourless Breastfeeding Hospital Bag Maternity Essentials](https://bargainpostbox.co.uk/visit/jovell-aa-semicircular-nursing-pillow)

## Images

![JOVELL AA Semicircular Nursing Pillow — 1](https://bargainpostbox.co.uk/i/apwa3_a9bEJxd7TmWpEpQvNCSDMLlUOJ3QH2fWj5mHeAQewkivZGsV-opraQslkdcbWlS8dkxghw5l_v_FTbz8InWReoL5D5uzB4OqYc9OzY4HhStqzzOoWi.jpg)

![JOVELL AA Semicircular Nursing Pillow — 2](https://bargainpostbox.co.uk/i/fOhGGCdgdT2T0R98k3vL6HhvJooXWfosbpu15CYboSKb3MscYKt_ERB5ZHRbN1Kp9_FYABprkzVc55dL1qwwvFcN1bdsE8aSrjBcoU-uOd5-1yq6TNkC1f5y.jpg)

![JOVELL AA Semicircular Nursing Pillow — 3](https://bargainpostbox.co.uk/i/gCb5hbIdpxl3byr8wrM48-_QOq5uoQf_y1meIKydpbpaHbOUcm9d_faiF76o_H-ZVbMBgGRtIihj_WjM4F8Vso_tdIYYgO2hYSMy09D7NtHONYtRbWuhOAlE.jpg)

![JOVELL AA Semicircular Nursing Pillow — 4](https://bargainpostbox.co.uk/i/iLtioBn3oxGHszf3tCLxBQoywlD3rR2EL7zTnhH1FOwsrdBYBbuVnixlniHmBz1G-rMSX2mm4ddjvdYDZ5aECR-NcW0KlOhTu35snH1vDEtLoy1qwB2p58gZ.jpg)

![JOVELL AA Semicircular Nursing Pillow — 5](https://bargainpostbox.co.uk/i/eJrXg1V4AWF1LtmAG8pptusiZePbaQAFq7NAWQtiA-ch_5oyVo3Kj83ZPHI281FcX23oRwvD6xSCrHA2R3jIVQzBsuJblOfYpU8Txql0gFJrmRieGaUftJaO.jpg)

![JOVELL AA Semicircular Nursing Pillow — 6](https://bargainpostbox.co.uk/i/kDsPHg8YPW0t1LGT2wh3CA0ySyDwu2CDAnj9HcR8cmccN_8BEY3NB8KNqzhHTtoxQUCTrSTNBUUpZs4vdmSbc0sNbuS5ZDoocFhKSz5yf0mwknEXH3WdrVme.jpg)

![JOVELL AA Semicircular Nursing Pillow — 7](https://bargainpostbox.co.uk/i/WyqwBEQU1Lu_ka11Iu2_8rfI1-Su4pD3w4Ovb3MRjatBcDz7gthaOHaPl0NQzv4h9oDZthLl24ChaIIZmc6loIyuHeNvmLOrwFjArc8GUniJNuG9zPLkr--T.jpg)