ghd Platinum+ Smart Hair Straightener & Styler

The ghd Platinum+ is a smart hair straightener and styler with predictive heat technology and a listed operating temperature of 185ºC. Its heat setting is fixed, so it suits buyers who want one consistent setting rather than adjustable temperature control.

At a glance

Predictive Ultra-zone technology is described as monitoring heat across the plates 250 times a second and adapting to hair thickness and styling speed.
The stated styling temperature is 185ºC. The manufacturer describes it as the optimum temperature for styling.
Precision-milled floating plates have a gloss finish, and the rounded barrel is intended to support both straightening and styling.

Price

£164.99Save 34%

Reference price: ~~£249.00~~

Price checked: 13 Nov 2026

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Pros and cons

Pros

The fixed 185ºC setting avoids choosing between multiple heat levels.
A wishbone hinge and rounded barrel are intended to give styling control and help with versatile styling.
Customer feedback reports a smooth glide and quick heat-up time.

Technical specifications

2 specifications

Identity
Brand	ghd

Dimensions and installation
Dimensions listed	28 x 3.2 x 3.2 cm; 730 g

What to know before buying

The manufacturer says the temperature cannot be changed, so this is not suited to buyers who need adjustable heat. Its stated claims about stronger hair, shine and colour protection are manufacturer claims, not independently established outcomes.

Who is it for?

A good fit for

Buyers seeking a straightener with predictive heat control and a single stated 185ºC setting.
People who want a rounded-barrel styler for straightening and other styling.

Less suited to

Buyers who need selectable temperature settings.
Buyers prioritising curling, as customer feedback includes a report that it does not curl well.

ghd Platinum+ Smart Hair Straightener & Styler · photo 2 — Additional product photo 2

Customer reviews on Amazon

4.5 / 5 · 289 ratings

5 stars81%81%
4 stars7%7%
3 stars2%2%
2 stars3%3%
1 star7%7%

Customer feedback highlights good perceived quality, value, quick heat-up and a smooth glide. Experiences are mixed on temperature control and styling results, with some reporting that the single setting does not feel hot enough and one customer saying curling is unsatisfactory. Durability concerns are also reported. These points matter particularly because the listed temperature is fixed at 185ºC and the rounded-barrel styling claims do not establish that it will suit every curling preference.

Positive themes

Customers report good perceived quality and value, along with quick heat-up and a smooth glide.

Negative themes

Durability concerns are reported, including products breaking down unexpectedly.

Mixed feedback

Feedback on temperature control and straightening results is mixed. One customer also reports that curling performance is unsatisfactory.

Frequently asked questions

Can the temperature be adjusted?

No. The product information says the Platinum+ operates at 185ºC and does not allow the temperature to be changed.

How does the predictive heat technology work?

The manufacturer says sensors monitor heat across the plates 250 times a second and adapt heat delivery to hair thickness and styling speed.

Can it be used for styles other than straightening?

The listing describes it as a styler and points to its rounded barrel. Customer feedback is mixed on curling, so buyers seeking a dedicated curling tool should weigh that concern.