Colgate Max White Ultra+ Sensitive toothpaste, 75 ml

Colgate Max White Ultra+ Sensitive is a mint-flavoured whitening toothpaste intended for adults who want sensitivity care alongside daily cleaning. The manufacturer claims whitening and sensitivity protection with continued twice-daily use, while the listing specifies a 75 ml tube.

At a glance

The manufacturer states the whitening claim is versus fluoride toothpaste after three days of continued use.
Sensitivity protection is claimed with continued use twice daily, not as a one-off treatment.
Contains sodium monofluorophosphate, with the listing specifying 1450 ppm fluoride.
Manufacturer describes its whitening as non-abrasive and attributes enamel polishing to ActivShine technology.

Price

£6.66Save 58%

Reference price: ~~£16.00~~

Price checked: 12 Nov 2026

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Often bought together

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Pros and cons

Pros

Combines stated sensitivity care and whitening in a daily-use toothpaste.
A listed fluoride content of 1450 ppm and cavity-protection benefit support its positioning as a regular toothpaste.
Single 75 ml tube is a clearly stated pack size.

Technical specifications

18 specifications

Identity
Brand	Colgate
Model	61055447
Product form	Paste
Flavour	Mint
Age range	Adult
Target audience	Unisex Adults

Formula and stated benefits
Active ingredient	Sodium Monofluorophosphate
Fluoride content	1450 ppm
Listed benefits	Cavity Protection, Enamel Protection, Sensitivity Relief, Stain Removal, Teeth Cleaning
Material type free	Alcohol Free, Paraben Free, Triclosan Free
Material features	Natural, Vegan

Pack and dimensions
Package type	Tube
Package quantity	1
Capacity	75 Millilitres
Weight listed	135 Grams
Dimensions listed	42 x 88 x 157 millimetres
Country of origin	Poland

Use
Recommended uses	Daily Teeth Cleaning, Helping with sensitivity, Removing plaque and stains, Whitening teeth

What to know before buying

Listing details to confirm

The 5x whitening and 24/7 sensitivity-protection statements are manufacturer claims with use conditions. The listing does not establish individual results, and its 5x claim is stated versus fluoride toothpaste after three days of continued use. Use a pea-sized amount and brush twice daily as directed. The listing says for external use only, do not swallow, keep out of reach of children, and discontinue use and consult a dentist if irritation occurs.

Who is it for?

A good fit for

Adults wanting a mint toothpaste that combines whitening with stated sensitivity care.
Buyers looking for a fluoride toothpaste for regular twice-daily brushing.

Colgate Max White Ultra+ Sensitive toothpaste, 75 ml · photo 2 — Additional product photo 2

Customer reviews on Amazon

4.3 / 5 · 590 ratings

5 stars65%65%
4 stars15%15%
3 stars11%11%
2 stars3%3%
1 star6%6%

Aggregate ratings lean positive, with most ratings in the five-star category, but a notable share are three stars or lower. Without written review summaries, these figures cannot show what customers liked or disliked. They indicate varied overall impressions rather than evidence about whitening or sensitivity outcomes for a particular buyer.

Frequently asked questions

How often does the listing recommend using it?

The directions say to use a pea-sized amount and brush twice daily.

What fluoride content is listed?

The listing specifies 1450 ppm total fluoride and names sodium monofluorophosphate as the active ingredient.

How large is the tube?

The listed capacity is 75 Millilitres, and the stated package quantity is 1.

What does the whitening claim depend on?

The manufacturer states 5x whiter teeth versus fluoride toothpaste after three days of continued use. This is a product claim, not a guaranteed result.