Colgate Max White Ultra+ Enamel Toothpaste, 75 ml

Colgate Max White Ultra+ Enamel is a mint-flavoured toothpaste presented for whitening and enamel care. The listing describes active-oxygen whitening, fluoride and enamel remineralisation, with its 5x-whiter claim qualified against fluoride toothpaste after three days of continued use.

At a glance

The listing claims clinically proven 5x-whiter teeth compared with fluoride toothpaste after three days of continued use.
Active oxygen is claimed to target deep and surface stains, with twice-daily continued brushing specified for the deep-stain claim.
The formula is described as supporting enamel protection and remineralisation, and as non-abrasive for daily use.
Manufacturer directions say to use a pea-sized amount and brush for two minutes.

Price

£7.30Save 54%

Reference price: ~~£16.00~~

Price checked: 13 Nov 2026

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Often bought together

Colgate Max White Purple Teeth Whitening Serum, 40ml | Colour Correcting Teeth Whitening Booster, Instant* Whitening, Fresh Mint & Citrus Flavour, Enamel-Safe Daily Whitening

£9.00

Colgate Max White Ultimate Radiance Toothpaste 75ml | 10x Whiter Teeth* with Dual Colour-Correct Action and Protection from Future Stains

£9.31

Pros and cons

Pros

Combines listed whitening, stain removal, cavity protection and enamel-care benefits in a single toothpaste.
A listed fluoride content of 1450 ppm and twice-daily brushing directions make the intended routine clear.
The 75 ml tube is a single-item pack, suitable for buyers wanting to try one tube rather than a multipack.

Technical specifications

19 specifications

Identity
Brand	Colgate
Model	61055448
Form	Paste
Flavour	Mint
Age range	Adult
Target audience	Unisex Adults

Formula and use
Active ingredient	Sodium Monofluorophosphate
Total fluoride content	1450 ppm
Listed benefits	Cavity Protection, Enamel Protection, Stain Removal, Teeth Cleaning, Whitening
Recommended uses	Daily Teeth Cleaning, Freshening breath, Removing stains
Material type free	Alcohol Free, Paraben Free, Triclosan Free
Material features	Natural, Vegan

Pack and dimensions
Package type	Tube
Packaging feature	Spout
Package quantity	1
Capacity	75 Millilitres
Weight listed	135 Grams
Dimensions listed	42 x 88 x 157 millimetres
Country of origin	Poland

What to know before buying

Listing details to confirm

The whitening and enamel-care statements are manufacturer claims, not independently verified results. The 5x-whiter comparison is stated against fluoride toothpaste after three days of continued use, while deep-stain removal is described with continued twice-daily brushing. Follow the listed safety warning: external use only, do not swallow, keep out of reach of children, avoid eyes and sensitive areas, and discontinue if irritation occurs.

Who is it for?

A good fit for

Adults looking for a mint toothpaste marketed for whitening alongside fluoride and enamel care.
Buyers who want a single 75 ml tube and can follow a two-minute, twice-daily brushing routine.

Less suited to

Anyone seeking customer-feedback evidence or independently measured whitening results from the supplied listing.

Colgate Max White Ultra+ Enamel Toothpaste, 75 ml · photo 2 — Additional product photo 2

Frequently asked questions

What whitening result does the listing claim?

It claims 5x-whiter teeth compared with fluoride toothpaste after three days of continued use. The deep-stain claim specifies continued brushing twice daily, so the result should not be read as an immediate or unconditional guarantee.

What is the active ingredient and listed fluoride content?

The active ingredient is listed as Sodium Monofluorophosphate, with total fluoride content of 1450 ppm.

How does the manufacturer say to use it?

Apply a pea-sized amount to a toothbrush and brush in circular motions for two minutes. The product description recommends brushing thoroughly twice a day.

What comes in the pack?

The feature text specifies one Colgate Max White Ultra+ Enamel toothpaste, 75 ml.