Colgate Max White Ultimate Radiance Toothpaste, 75ml

Colgate Max White Ultimate Radiance is a mint toothpaste in a 75ml tube, with fluoride and a dual colour-correcting approach. Colgate claims its blue brighteners give a temporary instant effect, while continued use targets stains over time.

At a glance

Blue optic brighteners are claimed to create a temporary instant colour-correcting effect.
The listing says continued twice-daily use targets ordinary discolouration over time and helps protect against future stains.
The manufacturer describes the formula as non-abrasive and suitable for daily use.
The description specifies brushing for at least two minutes, twice a day.

Price

£9.31Save 34%

Reference price: ~~£14.10~~

Price checked: 12 Nov 2026

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Often bought together

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Colgate Max White Purple Mouthwash 500ml

£5.00

Pros and cons

Pros

Combines temporary colour correction with a separate claim of longer-term stain removal, rather than relying on a single whitening mechanism.
Fluoride content is stated as 1450 ppm, and the product is described as intended for daily brushing.

Cons

The instant brightening effect is explicitly temporary, so it should not be confused with lasting whitening.
Customer feedback reports varied experiences with whitening, taste, colour and texture.

Technical specifications

18 specifications

Identity
Brand	Colgate
Model	61034426
Product type	TOOTHPASTE
Flavour	Mint
Form	Paste
Age range	Adult
Target audience	Unisex Adults

Formula and use
Active ingredient	Sodium Monofluorophosphate
Total fluoride content	1450 ppm
Recommended uses	Freshening breath, Preventing cavities, Stain Removal, Teeth Whitening
Claimed material features	Natural, Vegan
Material type free	Animal by-product free

Package and dimensions
Package type	Tube
Package quantity	1
Capacity	75 Millilitres
Weight listed	145 Grams
Dimensions listed	17 x 7.8 x 7.8 centimetres
Country of origin	Poland

What to know before buying

The claimed 10x whitening comparison is against fluoride toothpaste after three days of continued use. The listing says the instant effect is temporary and describes deeper stain removal as occurring over time with continuous twice-daily use.
Use is stated as not for children under 7 years old. The product description advises brushing thoroughly for at least two minutes, twice a day.

Who is it for?

A good fit for

Adults seeking a mint fluoride toothpaste that combines routine brushing with stain-removal and whitening claims.
Buyers who understand that the colour-correcting effect is temporary and that deeper stain changes are described as gradual.

Less suited to

Children under 7, as the listing states the product is not for their use.
Buyers expecting a guaranteed or lasting immediate whitening result.

Colgate Max White Ultimate Radiance Toothpaste, 75ml · photo 2 — Additional product photo 2

Customer reviews on Amazon

4.2 / 5 · 8,760 ratings

5 stars58%58%
4 stars21%21%
3 stars13%13%
2 stars3%3%
1 star5%5%

Customer feedback is mixed on whitening results, overall effectiveness, taste, blue colour, texture and value. Some report that it works, while others notice little change or dislike aspects of the experience. That variation matters for a product whose whitening description includes a temporary optical effect and gradual stain removal claims. Aggregate ratings lean positive overall, but do not resolve whether an individual will like the flavour or see the whitening effect they expect.

Mixed feedback

Customers report mixed experiences with effectiveness and whitening results.
Feedback on taste and texture is divided, including comments about strong foaming and an unpleasant texture.
Some customers like the colour effect while others dislike the blue dye.
Value for money receives mixed feedback.

Frequently asked questions

Is the instant whitening effect permanent?

No. The listing says the blue optic brighteners create a temporary instant effect. It describes deeper stain removal as taking place over time with continued twice-daily use.

How often does the listing recommend brushing?

It advises brushing thoroughly for at least two minutes, twice a day.

Can children under 7 use this toothpaste?

The supplied directions state that it is not for use by children under 7 years old.

What is included?

The listing states the box contains one 75ml tube of Colgate Max White Ultimate Radiance toothpaste.