1 / 7Colgate Max White Purple Reveal Whitening Toothpaste, 4 × 75 ml
Whitening: Colgate Max White Purple Reveal is a mint-flavoured toothpaste multipack with four 75 ml tubes. Its purple colour-correcting formula is marketed to temporarily neutralise yellow tones, while fluoride supports daily cavity protection.
At a glance
- Purple optic colour-correcting technology is claimed to neutralise yellow tones, with the listing specifying that the effect is temporary.
- Contains fluoride for daily cavity protection, according to the listing.
- The manufacturer recommends brushing twice daily for two minutes.
Reference price: £12.00
Price checked: 12 Nov 2026
View offerAhead of Black FridayExplore the selectionOften bought together
Pros and cons
Pros
- Four 75 ml tubes provide a 300 ml multipack for ongoing daily use.
- Mint flavour and fluoride make it suitable for buyers seeking a standard daily toothpaste alongside a temporary colour-correcting effect.
Cons
- The whitening effect is temporary and targets surface colour rather than being presented as a permanent whitening result.
Technical specifications
11 specifications| Brand | Colgate |
|---|---|
| Model | 61032979 |
| Flavour | Mint |
|---|---|
| Form | Paste |
| Age range | Adult |
| Free from | Alcohol Free, Paraben Free, Triclosan Free |
| Pack quantity | 4 |
|---|---|
| Tube size | 75ml |
| Total capacity | 300 Millilitres |
| Country of origin | Poland |
| Dimensions listed | 30 x 3.4 x 17 centimetres |
|---|
What to know before buying
- The colour-correcting effect is described as temporary. The manufacturer’s claim to remove up to 100% of surface stains is limited to stains caused by food and drink. Keep out of reach of children. If swallowed accidentally, consult a doctor. Avoid eye contact and rinse thoroughly with water if contact occurs.
Who is it for?
A good fit for
- Adults wanting a mint toothpaste multipack for daily cleaning and cavity protection.
- Buyers interested in a temporary purple colour-correcting effect for yellow tones.
Less suited to
- Shoppers seeking a permanent whitening effect or a guaranteed visible change, since the claimed colour correction is temporary and customer feedback on whitening is mixed.
Customer reviews on Amazon
- 5 stars
70% 70% - 4 stars
16% 16% - 3 stars
9% 9% - 2 stars
2% 2% - 1 star
3% 3%
Customer feedback highlights a fresh taste and refreshing feel, while reports on whitening, effectiveness, colour and value are mixed. Some customers notice a difference in appearance, whereas others do not, and opinions also differ on whether the toothpaste looks purple. Since the listed colour correction is temporary, buyers seeking a lasting whitening change should treat the claimed effect as limited. Overall ratings lean positive, but do not establish a consistent whitening result.
Positive themes
- Customers describe the taste as fresh and refreshing.
Mixed feedback
- Customers differ on whether they notice a whitening effect.
- Feedback is mixed on the product's colour, including whether it appears purple.
- Effectiveness and value for money receive both favourable and unfavourable reactions.
Frequently asked questions
How many tubes are in the pack?
The listing specifies four 75 ml tubes, with a total capacity of 300 Millilitres.
Is the whitening effect permanent?
No. The listing says the colour-correcting effect is temporary and describes it as targeting yellow tones.
How often should it be used?
The manufacturer recommends brushing twice daily for two minutes.
Does it contain fluoride?
Yes. The listing names sodium fluoride and gives a total fluoride content of 1450 ppm.
Alternative options
Colgate Max White Ultra+ Sensitive | Clinically Proven 5x Whiter Teeth* and 24/7 Protection** for Sensitive Teeth
£6.66
SENSODYNE PRONAMEL Intensive Enamel Repair WHITENING 4 x 75 ml
£24.00
Arm & Hammer Advance White Toothpaste, Whiter Smile, 4 x 75ml Multipack | Baking soda formula, For a brighter, cleaner look, Freshens breath, For daily use
£12.60
Arm & Hammer Advance Deep Clean Toothpaste, Deep Cleaning, 4 x 75ml | Baking soda formula, Reaches between teeth and hard-to-reach areas, Removes plaque, Freshens breath, For daily use
£6.91
Purple Teeth Whitening Strips 14 Treatments - Enamel-Safe & No-Sensitivity & No-Slip Whitening Strips - Fast Teeth Whitening in 7 Days - Whitening Kit for Coffee, Wine Stains Removal, Mint Flavor
£13.99
Purple Teeth Whitening Strips – Non-Sensitive Teeth Whitening Stickers, 14 Packs (28 Strips) for Easy Home Whitening
£11.99
Arm & Hammer Charcoal White Toothpaste, Teeth Whitening, 75ml | With baking soda for a deep clean and stain removal, Freshens breath, For daily use
£3.48
Zooki Liposomal Magnesium Glycinate 840mg, 60 Capsules, 30 Servings | High-strength liposomal magnesium bisglycinate, muscle function, energy and nervous system support, vegan capsules
£34.99
Ambrosial Chelated Magnesium Glycinate - 350 mg of Magnesium Glycinate – High Strength Mag.Supplement for Women & Men, Gentle on Stomach, Vegan, GMP Certified, 120 Capsules (4 Months Supply)
£15.99
Teeth Whitening Strips, 28 Strips / 14 Treatments | Clinically Tested
£12.99
100 Pack Incontinence Bed Pads Disposable 90 x 60cm – Highly Absorbent | CE Certified Leak-Proof Incontinence Bed Sheets for Bed, Sofa & Chairs | Bed Pads for Incontinence Adults, Children & Babies.
£22.47
Colgate Max White Ultra+ Enamel | Enjoy clinically proven 5x whiter teeth* while protecting and remineralising enamel
£7.30
