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BEET IT Sport Nitrate 400 Beetroot Juice Shots, 70 ml, Pack of 15

Shots: BEET IT Sport Nitrate 400 is a concentrated beetroot juice shot marketed for sports use. Each 70 ml serving is claimed to provide 400 mg of dietary nitrate, with a 15-shot pack for buyers following the listed pre-competition schedule.

At a glance

  • The listing claims 400 mg of dietary nitrate per 70 ml shot, derived from concentrated beetroot juice.
  • Ingredients are listed as 98% concentrated beetroot juice and 2% concentrated lemon juice.
  • The stated schedule involves daily use in the six days before competition and another serving 90–120 minutes beforehand.
Price
£26.00Save 20%

Reference price: £32.50

Price checked: 12 Nov 2026

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Often bought together

Pros and cons

Pros

  • A stated nitrate amount per shot makes the serving dose clear for buyers planning intake.
  • Individual 70 ml shots offer a pre-portioned format rather than requiring measurement from a larger bottle.
  • The ingredient list names beetroot and lemon juice concentrates.

Cons

  • The listing's schedule can involve one or two shots daily, so the 15-shot pack may not cover a full preparation period for every schedule.

Technical specifications

9 specifications
Identity
BrandJames White Drinks Ltd
Model number73836
Country of originUnited Kingdom
Serving and ingredients
Shot size70ml
Dietary nitrate per serving400mg
IngredientsConcentrated Beetroot Juice (98%), Concentrated Lemon Juice (2%)
Pack sizePack of 15
Directions
Suggested useConsume 1 or 2 shots per day for 6 consecutive days before competition and consume a final 1 or 2 shots between 90-120 minutes before race/competition.
Dimensions and installation
Dimensions listed19.4 x 11.7 x 11.4 cm; 97 g

What to know before buying

  • The claimed exercise-performance effects and nitrate dose are manufacturer statements, not independently confirmed outcomes. Follow the label directions and consider whether the multi-day serving schedule suits your needs.

Who is it for?

A good fit for

  • Endurance and competition athletes seeking individually portioned beetroot juice shots with a stated nitrate amount.
  • Buyers who want a pre-event product with a specified serving schedule.

Less suited to

  • Anyone seeking a single-use race-day product without a preceding six-day schedule.
  • Buyers who dislike concentrated beetroot juice or want a larger-volume drink.
BEET IT Sport Nitrate 400 Beetroot Juice Shots, 70 ml, Pack of 15 · photo 2
Additional product photo 2

Customer reviews on Amazon

4.3 / 5 · 1,810 ratings
  • 5 stars68%68%
  • 4 stars14%14%
  • 3 stars6%6%
  • 2 stars3%3%
  • 1 star9%9%

Customer feedback describes the shots as helpful for stamina on long runs and as a pre-workout boost, while taste and value opinions are mixed. Some customers report purple discolouration of urine and bowel movements, and digestibility comments include headaches. For athletes considering the listed 400 mg serving and multi-day schedule, the feedback suggests weighing those reported effects and taste preferences alongside the intended use. Aggregate ratings lean positive overall, but do not establish consistent results or explain individual ratings.

Positive themes

  • Customers report perceived stamina benefits during long runs and a pre-workout boost.

Negative themes

  • Customers report purple discolouration of urine and bowel movements.

Mixed feedback

  • Taste and value receive mixed reactions.
  • Digestibility feedback is mixed, including reports of headaches.

Frequently asked questions

How much nitrate is claimed per shot?

The listing states 400 mg of dietary nitrate in each 70 ml shot. This is a product claim, not an independent measurement.

What ingredients are listed?

Concentrated Beetroot Juice (98%), Concentrated Lemon Juice (2%).

How does the listing say to use the shots?

It advises one or two shots per day for six consecutive days before competition, then a final one or two shots 90–120 minutes before the race or competition.

How many shots are in the pack?

The title specifies a pack of 15.

BEET IT Sport Nitrate 400 Beetroot Juice Shots, 70 ml, Pack of 15 · photo 3
Additional product photo 3

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